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TV Key Facts
serves as a valuable
promotional tool for RTL’s clients,
and it has become a reference for
the wider marketing industry. The
database offers a comprehensive
analysis of each country’s TV
landscape, including the ownership
and audience shares of the
main channels, top performing
programmes,
advertising
expenditures
and
information
about the audience measurement
methodology employed.
Providing key resources to the industry
TV Key Facts: an authorita-
tive guide to TV
I
P Network and RTL Group, one
of Europe’s leading broadcasters
with operations in several markets,
have
published
their
annual
Television International Key Facts
since 1994. Initially titled
European
Key Facts
, this publication is a unique
reference tool, a country-by-country
database of facts and figures about
every market in Europe, plus data
from India, China, Japan and the US.
The country-by-country database
is available exclusively in electronic
format, and the printed publication
is entirely devoted to features about
TV’s trends on content, audience and
advertising.
The editorial content is also data-
led, with expert contributions from
influential
voices
representing
broadcasters, content producers,
research
organisations,
adtech
providers, media agencies and trade
associations. The 2016 edition
signals the transformation process
from Television to the Total Video
world.