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Les + de la TV: a pint-sized
guide to television in
France
L
es + de la TV is an annual
publication from SNPTV, the
organisation
that
represents
television sales houses inFrance. The
guide comes in a handy, compact,
printed format that was designed to
sit on every French marketer’s desk
and ensure that the answers to any
questions they might have about
television would be right there at
their fingertips. SNPT also publishes
a shorter version, featuring selected
chapters of the full guide, in English.
Les + de la TV is jam packed with
data, research findings, tables,
infographics, case studies and
interviews, with much of the
content presented using clean,
simple visuals. The guide is primarily
focussed on the French audiovisual
and advertising market, with
supporting data and research from
other European countries. Les + de
la TV offers readers detailed insights
into the equipment used to consume
audiovisual media, the advertising
landscape, perceptions of the
media, the television audience, the
effectiveness of TV advertising and
much more beyond. The publication
also includes a number of successful
television cases and testimonials
from French marketers.
inRadio: the world’s first
radio station dedicated to
radio
I
nRadio – “Radio about radio” –
was launched in early 2016 as
the first radio station targeted at
people working, or interested in,
the radio industry. An initiative of
the trade publication RadioToday,
inRadio offers a mix of programming
streamed online 24 hours a day,
including latest radio industry
and entertainment news, topical
discussions, regular features and
programmes about the medium.
While the station operates from the
UK, it is targeted at an international
audience, with content coming
from the UK, the US, Australia and
Europe. Much of the programming
is provided by radio podcasters,
such as Radio Stuff, The Producers
Podcast, RadioToday Programme
and Sound Women. The schedule
includes hourly news segments
and magazine shows, as well as
regular features that take the
listener back into the archives of
radio’s past. Regular contributions
can be expected from the leading
lights of the UK radio industry, as
well as international radio people,
offering wisdom, wit and insight
on a multitude of topics from
advertising creativity to the future
of radio. The night time schedule
includes syndicated programmes
that are available for radio stations
to broadcast.
The station will also be used to
broadcast live from industry events,
including the Arqiva Commercial
Radio Awards and regional Radio
Academy events.
A dedicated radio station appears
to be the perfect vehicle for the
industry to come together, and
inRadio is a logical extension of the
numerous trade magazines, online
portals, blogs and podcasts that
already serve the industry. As the
station’s founder and managing
editor, Roy Martin, explained prior to
the launch: “It’s always puzzled me
why the radio industry doesn’t have
a radio station of its own. Even dogs
have their own radio station!”
Marketingrappen: a fund to
support the promotion of
radio
I
n order to expand the position
of radio on the Swiss advertising
market, Goldbach Media (now
swiss radioworld) came up with an
idea for joint promotion for radio -
Marketingrappen (Marketing cent).
The initiative, launched in 2011,
is a joint venture of 35 Swiss radio
stations and swiss radioworld, the
sales house for private radio in the
country, whereby each station pays
two cents per paid national second,
and swiss radioworld then doubles
the amount.
This fund is used to finance
marketing campaigns to promote
radio amongst agencies and clients,
as well as a radio impact study. The
study is carried out four times per
year including an online analysis
tool, which is used to support the
sales teams on their everyday work.