egta GDPR Brief

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Page 11
© Copyright egta 2017. All rights reserved.
” The first practical step
was to order an audit from
an external firm to have a broader
and general look at all our activities
on personal data. In parallel, we
identified where we had personal
data saved and registered across
Europe, then we started mapping
data flows.
***
We revisited all our Terms and
Conditions in December 2016 in
order to make their content easy
to understand for an average user.
We produced a video with a famous
presenter at RTBF to explain to users
what we will be doing with their data,
how they can control the data and
what their rights are.
***
We have other plans for early 2018,
such as implementing the possibility
for users to switch off content
recommendations. We want users
to be able to see the effects of
algorithms, which is not possible on
other platforms or social media. If
you want to be transparent, you must
help users to understand that there
is something curating content for
them. What we are also considering
is to have an icon, a sign saying that
the website (page) is curated by a
machine, a computer”.
--- RTBF
IN practice:
Sales houses will need to ensure that their
data processing activities comply with these
principles by:
• Auditing their data processing activities,
classifying processing partners and making
sure that data processed is always linked to
a specific purpose and is necessary for that
purpose. For example, asking users for their
year of birth instead of their full birthdate
may be sufficient for targeting purposes
while complying with data minimisation
requirements;
• Updating their policies where necessary to
inform users transparently on how their
personal information is processed, in a clear
and intelligible manner;
• Raising awareness and organising
trainings internally to ensure that GDPR
requirements are understood at every level
and that day-to-day practices are adjusted
accordingly;
• Documenting their data processing
activities, in particular the collection of
users’ consent, to be able to demonstrate
compliance to the Data Protection
Authorities.
INITIATIVES BY
EGTA MEMBERS:
• RTBF Video “charte de l’utilisateur RTBF”:
• Channel 4’s Viewer Promise video: