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launched as the result of cooperation between
radio broadcasters, was designed solely for the
benefit of radio broadcasters as stakeholders, the
advertising and data technology is well integrated
with that of the content producers. This – together
with creating a single, broadcaster-controlled
destination for all radio stations in the country –
makes this industry-standardmodel advantageous
over third-party owned and operated platforms.
I n d e p e n d e n t s e r v i c e t h a t
a g g r e g a t e s s t a t i o n s f r o m s e v e r a l
b r o a d c a s t e r s – o p e n a c c e s s
In terms of the number of services available to
Internet users, the third-party, independent model
dominates. egta has identified at least 40 services
of this type operating in the browser-based
environment, in addition to dozens of Android and
iOS apps.
The functionality, level of modernity and
degree of cooperation between aggregator and
be professionally installed in the car dashboard.
Under a separate company – Radioplayer
Worldwide – the technology has been adapted for
the radio industries of several territories, currently
Austria, Belgium, Canada, Germany and Norway,
with a version due to launch in Peru in 2017. In
recognition of the sometimes subtle, but always
significant, differences between the way radio
operates from market to market, each iteration of
the Radioplayer platform is adapted for the local
environment. In Canada and Ireland, for example,
Radioplayer exists only as a mobile app, while in
Norway
(Radio.no) the platform takes the form of a
more general radio portal, with information about
radio in the country.
Under the model employed by Radioplayer, the
broadcasters themselves are responsible for
selling audio, video and display advertising, and
they receive the revenues thus generated. As
Radioplayer, like other market-specific aggregators