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of the organisations involved, and
to deliver consistent messages in
support of the medium. PEPPTV
is an instrument that allows its
members to unite and be more
vocal about television’s successful
narrative, particularly its ability to
adapt to new technologies and
viewing habits. Information about
the group and its activities can be
found at
www.pepp.tv .T h e t e l e v i s i o n
i n d u s t r y s p e a k s w i t h
o n e v o i c e
While PEPPTV serves as a valuable
forum for the exchange of knowl-
edge and a source of inspiration for
the participating companies, the
organisation’s main activities con-
sists of regular press releases about
television’s unprecedented ability to
reach and engage its huge audience
around the world.
The most recent press releases have
focussed on some of the largest
sporting events in the world, UEFA
Euro 2016 and the Olympic Games
in Rio, collating television viewing
figures from several markets. These
data, which are produced by inde-
pendent and authoritative research
organisations, once again proved the
power of TV and the engagement
with different audiences around the
globe.
PEPPTV’s communications provide
a new focus for the industry, re-
minding marketers about the things
the medium does better than any
other: it is the absolute king of live
events, it reaches a huge audience
across multiple devices and screens,
it engages the audience, and it works
perfectly in tandem with other digi-
tal and social media.
P E P P T V m e m b e r s :
A B M A ( B e l g i a n A s s o c i a t i o n f o r
A u d i o v i s u a l M e d i a )
A C T ( A s s o c i a t i o n o f C o m m e r c i a l
T e l e v i s i o n i n E u r o p e )
e g t a
R e k l a m k r a f t , S w e d e n
S c r e e n f o r c e ( D A C H ) , G e r m a n y ,
A u s t r i a a n d S w i t z e r l a n d
S c r e e n f o r c e F i n l a n d
S c r e e n f o r c e N e t h e r l a n d s
S N P T V , F r a n c e
T h i n k b o x , U K
T h i n k T V , A u s t r a l i a
T h i n k
t v
, C a n a d a
T V B ( T e l e v i s i o n B u r e a u o f
A d v e r t i s i n g ) , U S
V A B ( V i d e o A d v e r t i s i n g B u r e a u ) , U S