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about egta

egta is the Brussels-based trade association

of more than 130 television and radio

advertising sales houses. egta’s members are

spread across 40 countries, mainly in Europe.

Together, egta’s TV members represent over

80% of the European television advertising

market, whilst egta radio members collect

60% of radio advertising revenues in countries

where they are active.

As sales houses of both public and private

broadcasters, egta members commercialise

the advertising space around audiovisual

content available on platforms such as

traditional radio sets, tablets, smartphones,

PCs, Smart TVs and other Internet-connected

devices.

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