about egta
egta is the Brussels-based trade association
of more than 130 television and radio
advertising sales houses. egta’s members are
spread across 40 countries, mainly in Europe.
Together, egta’s TV members represent over
80% of the European television advertising
market, whilst egta radio members collect
60% of radio advertising revenues in countries
where they are active.
As sales houses of both public and private
broadcasters, egta members commercialise
the advertising space around audiovisual
content available on platforms such as
traditional radio sets, tablets, smartphones,
PCs, Smart TVs and other Internet-connected
devices.
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