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Introduction
Part 1: The importance of holistic television audiencemeasurement across all screens
Why the next generation of audience measurement, capable of delivering holistic
audience data across linear and non-linear television and video platforms, needs to be
built on the robust foundations of panel-based methodologies.
Part 2: The evolving television market
How television audience measurement organisations are responding to changing
viewing behaviours and fragmentation across screens and devices to ensure all
audiences are captured.
Part 3: An update of national initiatives in the development of hybrid audience
measurement methodologies
• Canada
• France
• Germany
• Netherlands
• Sweden
• UK
• USA
An interview with Kantar Media’s Richard Asquith
Observations on the challenges and technical solutions associated with hybrid
audience measurement systems.
Glossary
Overview of companies
References
Acknowledgements
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