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egta’s Activity Report
2
This document is the first part of egta’s Activity Report, which aims at giving a clear overview of the
numerous and rich activities organised by the team in Brussels. For egta’s AGM41, you will
therefore be provided with two documents: on the one hand
,
this paper, giving a description of
events and projects carried out by your association (sent a month prior to the Annual General
Meeting, as legally required). On the other hand, you will receive during the AGM in Budapest, a
brand new version of this report: a set of infographics, which will provide at a glance concrete
examples of how a given topic flows through egta’s three departments, together with a set of facts
and figures about your association. A dynamic oral presentation of these reports will be given
during the statutory session on May 21.
The following topics were central to egta’s television activities throughout the past 12
months:
Creativity in
advertising models and formats
.
Monetisation
of content across screens and devices.
Interaction
with social platforms
and companion devices.
Audience measurement across devices, ROI
and
ad effectiveness
.
Promotion of television
as the most effective reach media.
Transparency
in trading (role of auditors, relations between market’s actors).
Creativity in
B2B and B2C communication
strategies.
Understanding the
impact of major online/OTT players
.
Packaging of
cross media/cross platform advertising offers
.
Adaptation of
sales houses’ structure.
Optimisation of
pricing & sales models and strategies
.
Development of a proper
data strategies
.
Understanding
automated and programmatic trading
and
real time bidding
.
New TV members
Between May 2014 and May 2015, these TV Sales Houses joined the association:
CBC (Canada), Atres (Spain), StarLight Sales (Ukraine), Mega TV (Greece), LNK televizija (Lithuania), Doğuş
Group (Turkey), Channel 4 Sales (UK), TV Media Advertising Agency (Kazakhstan) and the complete CME
group is now a member since Televísia Markiza (Slovakia), bTV Media Group (Bulgaria), Pro TV
(Romania), Nova TV (Croatia), Nova Group (Czech Republic) joined.
In May 2015 the association counts 129 members (87 TV members and 42 Radio
members), established in 38 countries in Europe and beyond.