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egta’s Activity Report
8
Upcoming projects in 2015-2016 for the TV department
Promotion of TV:
with the objective to strongly and consistently promote television across
Europe,
egta is supporting some of its members in organising national TV days by inviting
knowledgeable international speakers. Belgium, Sweden and France will each organise their own
events for the first time in 2015, gathering all national broadcasters with the same unique aim: to
prove to agencies and advertisers that TV is thriving!
Study trip to New-York:
In order to get inspiration from US television networks and various
TV industry players, egta will take 30 senior management people to New-York for a 5 days study
trip, from 26
th
to 30
th
October 2015. Note that, due to high interest from our members,
registrations for this event are already closed.
The recurrent
4 annual meetings
– Market Intelligence, DigitalNext, Annual General Meeting,
Marketing & Sales Directors.
Quarterly European Affairs Group Meetings
.
Two editions of the Senior Executive’s Academy
, in June 2015 and January 2016.
Senior executive’s working groups,
exclusively for Board members and CEOs of egta
member sales houses to discuss strategic issues touching decision makers.
Topical workshops
and
working groups
targeted to members’ needs.
egta insight
on the challenges and opportunities originating from the
revision of the
Audiovisual Media Services Directive
.
EU
regulatory issue brief
on ‘
must-carry
’.