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egta’s Activity Report
4
current legislative status on each issue, the challenges ahead and egta’s position on each one. The
topics covered by these briefs include responsible commercial communications for alcoholic
beverages; the AVMSD and the future of broadcasting regulation; food and beverage advertising,
responsible advertising to children; data protection and online behavioural advertising;
commercial communications for gambling services; and electronic cigarettes.
Training
ESEA
: The 6
th
and 7
th
edition of egta’s senior executives’ academy were once more a great success.
Summer edition 2014: 22 participants, 3 mentors and 13 speakers over three days covering
the topic: “
How to best sell television advertising in an era of ‘anytime, anywhere, any device’
and promote Television as the heart of multi-screening experiences”
Winter edition 2015: 19 participants, 3 mentors and 10 speakers over three days covering
the topic: ”
Building cross-platform offers that answer clients’ demand for more creativity,
transparency, efficiency and brand integration.”
Events
Conference (date, venue, host)
– in chronological order
No. of
participants
No. of speakers
AGM40
(incl. TV, Radio & Joint sessions)
22-23 May 2014 – Vienna (Austria)
Hosted by: ORF Enterprise
152
(TV session)
18
(TV session)
Summer Senior Executive’s Academy
22-25 June 2014 – Brussels (Belgium)
24
17
Marketing & Sales Directors’ Meeting
2 October 2014 – Reykjavík (Iceland)
Hosted by: RÚV
84
21
European Affairs Group
2 October 2014 – Brussels (Belgium)
15
n.a.
IT Users’ Fair
10 December 2014 – Brussels (Belgium)
76
9
Winter Senior Executive’s Academy
18-21 January 2015 – Brussels (Belgium)
19
13
Market Intelligence Meeting
(incl. TV & Radio
sessions)
29 January 2015 – Vienna (Austria)
Hosted by: IP Austria
Incl.
AV Currency Working Group
85
(TV session)
16
18
(TV session)
n.a.
European Affairs Group
19 February - Brussels
23
n.a.
DigitalNext Meeting
19 March 2015 – Helsinki (Finland)
Hosted by: MTV Oy
84
17
AV Currency Working Group
25 March 2015 – Brussels (Belgium)
35
6
Top Management Visit
23 April 2015 – London (United Kingdom)
Organised in collaboration with: Thinkbox
43
n.a.
TOTAL
656
119