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egta’s Activity Report
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AV currency and audience measurement working group
Last May 2014, egta released its
Guidelines for the future of audiovisual measurement
that reflect the
broadcasters’ point of view and take into account the technological developments that influence
the media environment and viewers’ viewing habits. egta is now working on how to best
implement hybrid audience measurement, work that is still in progress as no country, so far, has
fully implemented such a measurement.
A Top Management Visits Cycle
This series of trips reserved for senior management only, aims at benchmarking your own TV
market against some of the most advanced ones. The cycle kicked off in April 2015, in London,
with a meeting organised in collaboration with Thinkbox where about 40 senior representatives
from European TV sales houses discussed the future of television advertising with UK’s largest
sales houses. egta is planning to organise other visits in the course of the year, namely in France,
Germany and the Nordics. Dates will be communicated in due course.
A new website and visual identity:
To be revealed at the AGM 2015
: egta invested on a rebranding and a fresh image to position egta as
business-oriented, moving away from the status of a
nice-to-belong-to
association to that of a
must-
have
business partner:
a.
The morphing of the logo, which started at egta’s 40th anniversary ended with a fresh new
look in time for this year’s AGM.
b.
The project for a new website and unique platform came to fruition. The new platforms will
be launched at the AGM in Budapest and be further built upon over the summer 2015.
Focus on the new website and platforms:
Objectives:
our objective is to further consolidate egta’s online tools that were developed
over the years. This long-term work is part of wider communication project, aimed at improving
the understating of egta’s services among its members.
The key enhancements and added features include:
The refreshed users’ interface will give a better image of egta, reflecting the active and
modern role of the association as a key business partner for all its members.
The new design: in order to meet the standards of the multi-screen world, egta opted for a
responsive web design that will ensure that all information published on its new website
can easily travel in the multi-device environment.
The modernised structure will increase the visibility of presented information and improve
users’ experience.
The improved search functions (based on tags, keywords and categories) and navigation
systems are being designed to streamline members’ experiences in egta’s online universe;
The modernised catch-up platform will provide a unified access to presentations and
videos from egta events.
Information currently stored on the egtanet will be integrated in different secured parts of the
new website. This crucial modification aims at allowing cross-platform search based on specific
topics.