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egta’s Activity Report
For every meeting, egta also produces a “post event report”, as well as gives its members access to
the presentations given, in PDF, and in a filmed video format (available respectively on the egtanet
and on REPLAY). Please note that exceptions to this rule can be made for Academies and some
working groups.
Partners’ events
The egta team regularly attends partners’ events and meetings to stay abreast with new
developments in the TV industry.
Examples
: Festival of Media, TV Connect, Connected TV Summit, Future TV Advertising Forum,
Real-Time Advertising Summit, asi TV Research Symposium, Future of Broadcasting, etc.
Future TV Advertising Forum
: egta moderated a panel on “Branded Entertainment and
Format Innovations”.
Festival of Media
: egta facilitated speaking contributions by major member companies to
represent broadcaster’s perspective at this event.
World TV Day
On 21 November 2014, egta once again joined forces with ACT and EBU to celebrate World
Television Day (as declared by the United Nations in 1996). The goal was to raise both industry and
public awareness around the key role that television plays in shaping modern society and to
emphasise its crucial contribution to the global economy, politics, education and entertainment.
egta was the coordinator of this project and built its work around two main pillars made available
on
www.worldtelevisionday.tv:the collection of additional quotes from celebrities in favour of
television and the production of a 30-second promotional clip about the power of TV. With the
support of broadcasters around the world, this clip called “We Love TV” was broadcast by more
than 75 channels on the 21
st
of November and was viewed by approximately 100 million people
around the globe. It entailed a call to action, asking viewers to share their favourite TV moments
on social networks with the hashtag #WeLoveTV or #WorldTVDay. The visibility of World TV Day
online during this week was remarkable, and the press also widely covered the topic.
TV databases
The databases gather information from 36 markets about advertising statistics, pricing and sales
policies, audiovisual audience measurement status and the regulatory framework in place in egta
member countries. It is updated and modified every year in July to better answer members’ needs.
Most of the information is available both online and offline and can be downloaded (PDF or XLS).
Please note that the 2015 format will be lighter and more user-friendly.
Special projects
Pan-European platform for the promotion of television- PEPP TV
Based on the realisation that whereas national TV trade associations are doing a great job at
national level, the TV industry as a whole is not very efficient at communicating about TV’s unique
appeal, effectiveness, or at providing consolidated European figures (neither proactively, nor
reactively), egta joined forces with other national and European industry associations in an
attempt to better structure all communication efforts around television and to improve the
accessibility of consolidated facts and figures about TV. In 2014, this group published four press
releases, which gained considerable coverage both in national and international specialised press.
You can find more information about this group on
www.pepp.tv