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Cinema advertising comprised the final piece of the cross-media jigsaw, firstly with 5” teasers in the early phase of the
campaign, followed by 4’30” preview trailers closer to the launch date.
Why this matters for egta members
The case of
Exodus: God and Kings
shows how storytelling and sound branding can be used to develop a coherent and
powerful advertising campaign across a number of media touchpoints. As listeners and viewers ultimately look for content on
their favourite radio and television channels, developing and leveraging content offers brands that have a story to tell an
exceptionally effective way to engage consumers.
Please click on the links below to access the relevant documents:
» PDF describing the campaign, clips and radio spot (please click
here)»
More case studies
(please clic
k here)Background info