egtabites TV 2015
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Table of contents |
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Topics |
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egtabites TV 2015 |
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No 78 | TV | SevenOne Media - Implementing branded entertainment with success |
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No 80 | TV | Creating passion and engaging the consumer through successful brand integration |
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No 82 | TV & RADIO | The Gods and Kings of brand communication |
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No 84 | TV | McDonald’s and Top Chef: a successful branded-content campaign |
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No 86 | TV | Topical advertising: Brands and Valentine’s Day, a love story |
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No 88 | TV | MTG delivers double-digit sales growth for Braun shavers |
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No 89 | TV | A clever hashtag to launch a new product: How Strictly Come Dancing and MTV successfully supported the launch of Fazer’s new chocolate bar |
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No 91 | TV | GOsnap: leveraging the power of digital – connecting brands and social media |
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No 93 | TV | Building the bridge towards an eGRP in Switzerland |
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No 95 | TV | McDonald’s touches German hearts with special ads in I’m a Celebrity...Get Me Out of Here! |
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No 97 | TV | VideoRange: a new programmatic online video platform from MTGx |
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No 99 | TV & RADIO | The power of advertising for the greater good |
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No 102 | TV | Be Neuro, Be Effective |
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No 104 | TV | The Unibroue and Les Chefs: a successful branded-content integration campaign |
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No 106 | TV & RADIO | 15%: abolishing the agency commission in Belgium? |
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No 108 | TV | One Data: improving targeting, proving efficiency and preparing for the data opportunities of the future |
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No 110 | TV | Case study: how a pure-player benefits from addressable TV |
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No 112 | TV | The evidence is compelling: Millennials love TV! |
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No 114 | TV | A model initiative: RTL Nederland creates digital and social layers around Holland’s Next Top Model in order to reach out to Millennials |
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