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BROWSE BY TOPIC
(Click on the topic to view the article)
Promoting & making the most of TV / Radio as a medium
No 82
| TV & RADIO |
The Gods and Kings of brand communication
No 99
| TV & RADIO |
The power of advertising for the greater good
No 102
| TV |
Be Neuro, Be Effective
Sales & pricing
No 93
| TV |
Building the bridge towards an eGRP in Switzerland
No 97
| TV |
VideoRange: a new programmatic online video platform from MTGx
No 106
| TV & RADIO |
15%: abolishing the agency commission in Belgium?
No 108
| TV |
One Data - improving targeting, proving efficiency and preparing for the data opportunities of the future
No 110
| TV |
Case study - how a pure-player benefits from addressable TV
Creativity & innovation
No 78
| TV |
SevenOne Media - Implementing branded entertainment with success
No 80
| TV |
Creating passion and engaging the consumer through successful brand integration
No 84
| TV |
McDonald’s and Top Chef: a successful branded-content campaign
No 86
| TV |
Topical advertising: Brands and Valentine’s Day, a love story
No 88
| TV |
MTG delivers double-digit sales growth for Braun shavers
No 95
| TV |
McDonald’s touches German hearts with special ads in I’m a Celebrity...Get Me Out of Here!
No 104
| TV |
The Unibroue and Les Chefs - a successful branded-content integration campaign
No 114
| TV |
A model initiative: RTL Nederland creates digital and social layers around Holland’s Next Top Model
Apps, social media & online platforms
No 88
| TV |
MTG delivers double-digit sales growth for Braun shavers
No 89
| TV |
A clever hashtag to launch a new product: How Strictly Come Dancing and MTV successfully supported the
launch of Fazer’s new chocolate bar
No 91
| TV |
GOsnap: leveraging the power of digital – connecting brands and social media
No 97
| TV |
VideoRange: a new programmatic online video platform from MTGx
No 114
| TV |
A model initiative: RTL Nederland creates digital and social layers around Holland’s Next Top Model
Research
No 102
| TV |
Be Neuro, Be Effective
No 112
| TV |
The evidence is compelling: millennials love TV!