About egta
egta is the international trade body of multiplatform TV and audio businesses. We represent more than 180 members in over 40 markets.
Our mission is to contribute to the commercial sustainability of the media industry. We enable our members to flourish as they connect brands with audiences. Through our unique network of experts, we foster collaboration and engage with policy makers. We drive the industry forward through cooperation, benchmarking and alignment on standards. egta is a knowledge-sharing and innovation hub for its members and the broader industry.
Coming up next
23/05/2024
Online
This year our Annual General Meeting – Statutory Session will take place online, via Zoom. The Statutory Session is an important occasion in egta’s calendar and sees the entire membership come together to review our activity, receive important updates and make crucial decisions about the future of the association. The Statutory Session will involve presenting egta’s activity, achievements and future action plan, making important decisions about egta’s position, commitment and identity, reviewing past, present and projected budgets and electing new members of the board.
30/05/2024
Online
The European Affairs Group (EAG) is a network of legal experts who gather to discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
06/06/2024 - 07/06/2024
London
2024 will mark egta’s 50th year – half a century of cooperation and achievements. We will celebrate this important milestone at our CEOs’ & Top Executives’ Summit in London. The CEOs’ & Top Execs’ Summit is egta’s flagship annual event, gathering over 200 senior decision-makers from TV and radio companies from Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on behalf of major broadcasters.
24/09/2024
Online
The European Affairs Group (EAG) is a network of legal experts who gather to discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
10/10/2024
Munich
Directors and heads of marketing, sales and pricing from TV and radio sales houses from around the world will gather here to learn from best practices in pricing strategies, data management, and ad sales innovation. This year we will be heading to Munich for our next edition of our Marketing & Sales Meeting. If your job is to understand the latest evolutions in our advertising industry on these topics, this is the place to be!
28/11/2024
Online
The European Affairs Group (EAG) is a network of legal experts who gather to discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
Knowledge Hub
egta’s Knowledge Hub is the one-stop destination for curated resources and business insights tailored to empower media and advertising professionals. This comprehensive library of egta articles includes research, case studies, podcasts, surveys & compilations, and industry resources. The egta Knowledge Hub is designed to be a practical tool for all egta members, offering valuable insights into the latest trends, challenges, and best practices across a wide range of industry topics.
Networking
Our network thrives on the connections made at our diverse events, both in person and online. From industry-level summits and research conferences to training programs, workshops, and webinars, these gatherings provide invaluable opportunities for networking, knowledge-sharing, and thought leadership. Catch up on previous events and don’t miss what’s coming up soon.
Tech Hub
egta’s Tech Hub is a dynamic web portal that assists multiplatform TV and audio companies in finding suitable ad tech solutions and identifying providers to build and optimise their ad tech stacks. Acting as a one-stop-shop search engine, media and advertising executives can use the tool to quickly and easily understand the available products and services, finding those that best suit their needs. Users can access targeted and relevant information about these products and the companies that offer them.