Ad accessibility: Library

Get inspired by innovative business cases and additional resources

Discover how advertising can be made more accessible through access services and inclusive design practices. Discover interesting resources on the topic, as well as a library of best practice case studies showcasing examples of accessible ad campaigns and initiatives from various industry players.

On the occasion of Global Accessibility Awareness Day (GAAD), ITV launched two creative ad breaks designed to raise awareness about accessibility and inclusion. These ad breaks were featured on ITV1 and during “This Morning,” a daytime talk show. With 12 million adults in the UK living with deafness, hearing loss, or tinnitus, and over 2 million experiencing sight loss, this initiative underscores ITV’s dedication to making television accessible to all.

The world’s largest laundry brand, Dirt Is Good (Persil, OMO and Surf), created a brand sonic identity that is accessible to as much of the global hearing-diverse and Deaf community as possible.

WTVD logo plus egta, GTVG, ACT and UN logos

For 2023, World TV Day was a call to action for great accessibility, focusing on TV’s commitment to being an accessible medium, available to everyone, including those with vision or hearing loss.

Flock Associates in association with ISBA have produced a guidance to share learnings, ideas and initiatives from brands that have started their accessibility journey.

P&G teamed up with the Royal National Institute for the Blind in the UK to conduct new research into how to ensure content is accessible to blind and partially-sighted consumers 

Procter & Gamble broadcast a TV commercial with audio description in Switzerland for the very first time. The Gillette commercial is just the beginning of accessible TV advertising in Switzerland. The audio description function, which has been used in feature films at SRG SSR for several years, is now making its way into TV advertising in Switzerland.

Greece’s National Electricity Company (PPC) resolved to stand in solidarity with its hearing-impaired customers by launching sign language stand up comedy campaign.

P&G offer an overview and introduction to digital accessibility, presented by Paul Gallagher, P&G’s Global Accessibility Lead.

M6 Publicité announced the launch of its subtitling service on linear TV to ensure that more TV ads are broadcast with subtitles.

nju mobile transformed their contracts into a more accessible format, simplifying the language and presenting information in a visually appealing way.

Dove US launch new hand wash with inclusive ad featuring sign language.

Logos of Unilever, Dirt is Good and Big Sync Music

The world’s largest laundry brand, Dirt Is Good (Persil, OMO and Surf), created a brand sonic identity that is accessible to as much of the global hearing-diverse and Deaf community as possible.

Diageo introduce Delicious Descriptions, image descriptions across Baileys social media assets that are as delicious as the images themselves,

As part of Deaf Awareness Week, ITV worked with several brands to launch a special silent ad break around Loose Women to raise awareness of deafness, subtitles and sign language.

Women with umbrella leaps in front of bright yellow wall

“It’s time to embrace inclusion as a sublime differentiator that elevates your work” Josh Loebner, Global Head of Inclusive Design at Wunderman Thompson,

SevenOne Media overcome technical challenges with innovative solution for AD

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