Ad accessibility: Library
Get inspired by innovative business cases and additional resources
Discover how advertising can be made more accessible through access services and inclusive design practices. Discover interesting resources on the topic, as well as a library of best practice case studies showcasing examples of accessible ad campaigns and initiatives from various industry players.
In this statement Veriça Djurjevic focuses on Channel 4’s efforts to make ads more accessible in the context of the Paralympic Games 2024.
In this interviez, Marianne Siproudhis explains FranceTV Publicité’s committment to ad accessibility in the context of the Paralympic Games.
In this interview, Velimira Petrova explains bTV’s approach to advancing access services in advertising.
A statement by Sarah Sorrenson on Diageo’s recent work to ensure greater accessibility in advertising.
In this interview, Josh Loebner explains how WPP is advancing accessibility innovations to transform customer experiences.
P&G has been pioneering accessible advertising, recently sharing an ambition to ensure 100% accessible advertising across Europe. egta spoke to Taide Guajardo to discuss P&G’s approach to accessibility.
Channel 4 announced that all advertising on its network during the Paris 2024 Paralympic Games will carry subtitles. This enhances Channel 4’s commitment to making its coverage of the Games the most accessible yet. The commitment builds on the previously announced goal to include subtitles on the broadcast of all live sporting action from the Olympic Games. Subtitled advertising will be supported across Channel 4 television, More 4, 4Seven, and Channel 4’s streaming platform.
For the duration of the Paris 2024 Olympic and Paralympic Games, FranceTV Publicité is reinforcing its commitment to inclusion by offering subtitling services for TV commercials. Advertisers can opt to include this service in their campaigns. The commercials will be transcribed directly by FranceTV Publicité’s broadcasting teams, with support from France.tv access, a subsidiary of the France Télévisions Group and the leading provider of TV subtitling in France.
On the occasion of Global Accessibility Awareness Day (GAAD), ITV launched two creative ad breaks designed to raise awareness about accessibility and inclusion. These ad breaks were featured on ITV1 and during “This Morning,” a daytime talk show. With 12 million adults in the UK living with deafness, hearing loss, or tinnitus, and over 2 million experiencing sight loss, this initiative underscores ITV’s dedication to making television accessible to all.
The world’s largest laundry brand, Dirt Is Good (Persil, OMO and Surf), created a brand sonic identity that is accessible to as much of the global hearing-diverse and Deaf community as possible.
For 2023, World TV Day was a call to action for great accessibility, focusing on TV’s commitment to being an accessible medium, available to everyone, including those with vision or hearing loss.
Flock Associates in association with ISBA have produced a guidance to share learnings, ideas and initiatives from brands that have started their accessibility journey.
P&G teamed up with the Royal National Institute for the Blind in the UK to conduct new research into how to ensure content is accessible to blind and partially-sighted consumers
Procter & Gamble broadcast a TV commercial with audio description in Switzerland for the very first time. The Gillette commercial is just the beginning of accessible TV advertising in Switzerland. The audio description function, which has been used in feature films at SRG SSR for several years, is now making its way into TV advertising in Switzerland.
Greece’s National Electricity Company (PPC) resolved to stand in solidarity with its hearing-impaired customers by launching sign language stand up comedy campaign.