Industry Charter

Our collective vision for multiplatform TV & audio

Adopted unanimously by all egta members, over 180 multiplatform TV & audio businesses in more than 40 markets, and backed by the Global TV Group and World Radio Alliance, this Industry Charter, launched in June 2024, defines our current strengths, captures our collective ambition, and sets out our five key priorities. It is an open invitation for collaboration with all industry partners who share our values and a clear roadmap to thriving in tomorrow’s media landscape.

Learn more about our collective commitments in five key priority areas and download the full charter document below.

Our five key priorities

Creating Quality Experiences
Improving Measurement
Optimising Buying Processes
Proving Impact & Effectiveness
Promoting & Participating in ESG

Your roadmap to thriving in tomorrow’s media landscape

This charter serves as a framework for all egta members, and industry partners who share our vision, regardless of where you are on your transformation journey.

We invite you to embrace this charter by giving it a life of its own. Feel free to make use of the document by translating it, localising it for your company or market, and sharing it with your teams, partners and clients.

For an editable version of the charter and visuals assets, drop us a line.