In the highly competitive world of video-on-demand (VOD) platforms, even broadcasters in smaller markets can achieve success. In this week’s egtabite, we look at how Switzerland’s CH Media went about developing their streaming platform oneplus, with Lovely Systems, an Austrian-based development firm playing a pivotal role as their central service provider. By prioritizing the customer experience and flexibility, CH Media was able to overcome challenges, maximize efficiency, and achieve more than satisfactory results.

In 2023, media conglomerate, Bauer Media, global investor, producer and distributor of premium entertainment content, The Story Lab and DIY shop, Wickes, continued their long-standing partnership, now in its twelfth year. The main campaign aimed to drive awareness and brand consideration whilst increasing conversion by communicating offers and driving action. This supported the overarching ongoing mission: for Wickes to be the partner of choice for Home Improvers and Trade.

In a world where morning routines are often rushed and unhealthy, Boni, Colruyt Group (Belgian family-owned retail corporation)’s own brand believes that a good breakfast is the key to a healthy start to the day. With a mission to inspire people to a healthy morning routine, between the 25 of September and the 22nd of October of last year, Boni joined forces with Integreate – the creative hub of DPG Media – to create an unforgettable breakfast adventure.

Canal+ Brand Solutions and Volkswagen, in collaboration with several creative and media agencies, launched an outstanding campaign to promote the new Tiguan. The primary aim was to create a captivating and engaging campaign that highlights the unique origin of Tiguan’s name, derived from “Tigre” (Tiger) and “Iguane” (Iguana).

Puppy mills, where dogs are bred for profit with little regard for their welfare, remain a troubling issue. To combat this, GAIA, a Belgian non-profit organisation dedicated to animal rights, partnered with Integreate by DPG Media to launch an impactful media campaign.

This report, done by Radiocentre, focuses on how re-allocating media budget to radio advertising helps brands punch-through The Performance Plateau. It contains compelling evidence of radio’s multiplier effect on results for performance marketers and aims to quantify the extent to which radio advertising can boost web traffic for online businesses, both short and/or longer-term.

NRJ Global, the consulting and communication powerhouse of NRJ Group, attracts a daily audience of 10 million listeners on its radio stations NRJ, Cherie FM, Nostalgie and Rire & Chansons. For the past 3 years, NRJ Global has organized the Audio Creative Awards competition in partnership with the Sup de Pub communications school. The competition aims to unleash audio creativity through a fresh student vision, playing with today’s creative codes and with the great opportunities offered by the development of digital audio.

Following a common understanding that emotional engagement is becoming a more important metric to advertisers, South African sales house – Kagiso Media created NextGen Neuro. Neuro science offers the opportunity to unpack real emotional engagement and response to various stimulus that may exist. We had the honour of learning all about this product and study from Research and Analytics Manager at Kagiso Media – Melissa McNally, at this year’s Market Intelligence Meeting in Madrid.

Listen & Feel is a two editions research focused on the power of audio. In 2021, the first edition tackled the measurement of the emotional impact of audio ads. The second addition, that took place between March 29th and April 9th 2023, discussed the measurement of the power of brand sounds. Olivier Goulet, Founder and Chief Executive Officer at iligo (award-winning research agency and consultancy focused on understanding new consumer behaviours) presented this second edition of the Listen & Feel study commissioned by NRJ Global, at Market Intelligence Meeting 2024 in Madrid.

SNPTV, the trade body representing TV sales houses in France, embarked on a journey to unravel the mysteries of audience attention within the ever-evolving landscape of TV and video advertising.

Seeking to adapt to evolving media consumption habits and strengthen its brand ‘Dagelijkse Kost,’ (Daily Meal), a beloved cooking show in Flanders, has introduced an interactive mobile application.