Business Cases
Discover industry insights
Welcome to our library of industry insights! Delve into our extensive collection featuring innovative business case studies, latest research, and best practice examples showcasing the power of multiplatform TV and audio. These resources are curated for you and cover a diverse array of industry topics and challenges, and offer valuable guidance and inspiration for TV and audio professionals. Learn from the best in our industry, get inspired, and explore the wealth of resources available at your fingertips.
The VAB’s Impression Gap study compares premium streaming platforms with YouTube on connected TVs, measuring attention, co-viewing and session lengths to help advertisers assess the value of their impressions.
Rai Pubblicità used the Kiss Kiss Way tour to connect brands with listeners in person, and measured the results with Ipsos.
Munich station Radio Gong has built a database of local creators to win new clients and unlock digital marketing budgets.
Commissioned by thinktv Canada and conducted by Ipsos, Ad Nation 2026 compares consumers’ and media professionals’ habits and perceptions to challenge assumptions and encourage evidence-based media planning.
Channel 4 Sales turned existing TV ads into interactive streaming formats, helping advertisers add contextual features and direct-response elements without producing new creative.
Check out key industry stats showcasing why podcasts are a must-have in any marketing strategy.
MFE Advertising developed an AI-powered contextual advertising solution for advertisers across Spain and Italy. It uniquely uses live TV content to trigger relevant HbbTV ads automatically.
Bauer Media Finland’s Audiomator lets advertisers self-serve, edit, and regenerate AI radio ad spots in minutes, cutting production time from days to 15 minutes.
NRJ Global and HABS used Neuro-AI technology at VivaTech 2026 to prove audio’s emotional power, letting visitors see their real-time reactions to music from NRJ’s radio brands.
The connected car is reshaping how listeners find and choose audio. Thierry Mars looks at what it will take for radio to stay relevant, and valuable to advertisers, in this new landscape.
DPG Media integrated retailer Albert Heijn into a prime-time music show, linking backstage riders to shopping to measurably boost engagement, brand awareness, consideration and product sales.
This comprehensive report provides an overview of best practices and the latest developments in radio and audio audience measurement.
CANAL+ Brand Solutions shows how a sensitive brand story can become premium branded content through creative collaboration, careful placement and integrated video distribution.
ENGIE and bel RTL proved that radio remains a powerful trust-builder when presenter Sandrine Corman took on a live energy challenge that led audiences from her radio show to Instagram and on to the ENGIE app.
The Red Bull, Qmusic and Radio Contact partnership showcases how local radio voices can carry a global brand across borders, turning a Dutch cycling concept into a talked-about Belgian event through personalities Gen Z already trusts.