Business Cases
Discover industry insights
Welcome to our library of industry insights! Delve into our extensive collection featuring innovative business case studies, latest research, and best practice examples showcasing the power of multiplatform TV and audio. These resources are curated for you and cover a diverse array of industry topics and challenges, and offer valuable guidance and inspiration for TV and audio professionals. Learn from the best in our industry, get inspired, and explore the wealth of resources available at your fingertips.
A New Zealand TV marketing body used evidence, experts and a campaign to challenge falling TV investment and prove TV still delivers attention and outcomes.
M6 Unlimited used AI to help a French reusable-sponge brand create a TV-ready ad, then tested it before broadcast to improve clarity, recall and effectiveness.
Samsung partnered with Qmusic to spend four months inside a Gen Z conversation, across eight episodes of the Top Tier List podcast. The campaign reached 1.9 million views across Instagram and TikTok, with an average watch time of 22 seconds on a platform that rewards brevity.
NRJ Global helped Arkopharma build brand authority in the natural health market through four seasons of an award-winning branded podcast that educated consumers and generated measurable trust, purchase intent, and five distinct revenue streams.
BVOD beats YouTube on attention across content, ads and trailers: environment matters more than screen size.
A New Zealand market review found TV still delivers, but many marketers, shaped by short-term metrics, had lost sight of how and why it works.
FitRadio placed Gyros & Grill Bistro’s high-protein message inside 13 local gyms and drove a 20% uplift in core product sales within two weeks.
Atmedia used radio to triple Polcz Food’s website traffic and deliver a 74% in-store sales lift in just two weeks.
CBC/Radio-Canada’s CarbonIQ and its approach to measuring carbon emissions from advertising delivery across linear TV, streaming, digital, and audio channels.
Sanoma Media Finland spent the past year developing a carbon emissions measurement framework for linear TV advertising, starting with no local methodology and ending with a validated model owned by an industry body.
FranceTV Publicité introduced Context.IA to place Coca-Cola ads during key Winter Olympics moments. The campaign ran on france.tv and francetv sport.
Paramount Australia matched a snack brand’s ads to relevant Big Brother Australia scenes on 10 Play, Paramount’s free streaming platform. The connected TV campaign raised attention and viewer interaction.
aireal provides infrastructure designed to address fragmentation across the audio value chain and to simplify programmatic activation for publishers.
By simplifying access to premium audio inventories and putting control back into the hands of buyers, platforms like adpaq are helping audio take its rightful place in the modern digital media mix.
Globo is rolling out DTV+, turning free-to-air TV into a logged, home-screen experience with dynamic ad insertion, geo-targeted breaks, and interactive formats that can even drive on-TV commerce.