TV Database
About egta’s TV database
The TV Database provides you with useful TV advertising market data from 30+ countries. It is updated annually by our members – the most recent update was done during the summer of 2024. The Database contains the following elements:
- Advertising landscapes: Country-level Information on media ad spend, top 10 TV channels’ market and audience share, TV viewing time evolution, top advertising advertisers, and more.
- Regulatory country profiles: Comprehensive overview of applicable advertising legislation by market.
- Comparative overviews: TV viewing time evolution, TV ad spend evolution, and global advertisers’ TV investment.
Access conditions
You can download the files for each country below.
Access to egta’s TV Database is open to egta TV member companies.
You need to be logged in to access the files.
If you are an egta TV member and you are logged in but you cannot download the files, please contact the egta team.

Comparative Tables
Restricted access

Austria
Restricted access

Belgium North
Restricted access

Belgium South
Restricted access

Bulgaria
Restricted access

Canada English
Restricted access

Canada French
Restricted access

Croatia
Restricted access

Czech Republic
Restricted access

Denmark
Restricted access

Estonia
Restricted access

Finland
Restricted access

France
Restricted access

Germany
Restricted access

Greece
Restricted access

Hungary
Restricted access

Iceland
Restricted access

Italy
Restricted access

Japan
Restricted access

Kazakhstan
Restricted access

Latvia
Restricted access

Lithuania
Restricted access

Morocco
Restricted access

Netherlands
Restricted access

Portugal
Restricted access

Romania
Restricted access

Slovenia
Restricted access

Spain
Restricted access

Sweden
Restricted access

Switzerland
Restricted access

Ukraine
Restricted access

Uzbekistan
Restricted access