International benchmarking
Got a question? Come to us
egta members can contact the team each time they have a question related to television/video or radio/audio advertising. In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members’ questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.
How does it work?
egta works on a give and take basis. The results of surveys conducted by our team are made available to members who participated in the questionnaire.
If you your company did not participate in a given survey, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.
Need more information?
Contact the egta team.
Questions/topics
- Â EVOLUTION OF OFFICIAL SALES TARGETS
Have you recently changed your main official commercial target group or introduced additional official sales target groups to better include older audiences (e.g. 60–64, 60+, 50+)?- What was the previous target group?
- What is the current official sales target group?
- When was this change introduced?
- AVAILABILITY OF OLDER TARGET GROUPS IN MEASUREMENT AND TRADING
Are older audience segments (e.g. 60–64, 60+, 50+) available as officially rated target groups in your market?
Which age groups are available?- Are these age groups only used for analysis/planning purposes?
- Are these age groups officially included in your ratecard?
- Are these age groups actively traded in campaigns?
- COMMERCIAL TRADING OF OLDER AUDIENCES
Are you able to trade campaigns specifically against older target groups?- For which channels/platforms does this apply?
- Which target groups are used (e.g. 60–64, 60+, 50+)?
- Is there active advertiser demand for these targets?
- Which sectors are most interested in these audiences?
- BUILDING THE BUSINESS CASE
“If your organisation expanded its commercial target group in the past, what evidence or analysis helped support the decision?
Examples:- audience composition changes
- advertiser/client demand
- effectiveness or ROI analysis
- comparisons with other markets
- economic value of older consumers
- research on media consumption behaviour”
Questions/topics
- STRATEGIC VISION & MARKET DYNAMICS
- Current full-funnel measurement coverage
- Market demand & Walled Garden Pressure
- Scalability strategy: Ad Hoc versus Modelling
- DATA INFRASTRUCTURE & ECOSYSTEM SET UP
- Scalability strategy: Ad Hoc versus Modelling Data Sources & Capture Mechanisms
- Further detail into infrastructure
- Attribution Model Approach
- Technical Enablement for Data Sharing
- Organizational Readiness vs. Market Expectations
- Market Comparison
- THE MEASUREMENT VENDOR LANDSCAPE
- Global Providers vs Local Specialists
- Lower-Funnel Specialist Landscape (Leaders & Contenders)
- Vendors
Questions/topics
I. TOTAL VIDEO OFFER
II. SALES MODEL AND PRICING
III. AUDIENCE, TARGETING & MEASUREMENT
IV. INVENTORY & OPTIMISATION
V. MARKET POSITIONING & COMPETITION
VI. TECHNOLOGY
VII. ADDITIONAL INFORMATION
Questions/topics
Follow up survey of the DAI SSI meeting
Questions/topics
Business application areas:
1. Audience & data management
2. Ad sales
3. Inventory, yield, pricing
4. Targeting, contextualisation, campaign setup, delivery & optimisation
5. Creative services & special formats
6. User experience, accessibility & support
7. Analytics, reporting & insights
8. Internal productivity & operations
Questions/topics
A compilation of insights and initiatives from around the world on redirecting advertising spend back into in the national economy
Questions/topics
Sector specific case studies, research and trends
Questions/topics
Sector specific case studies, research and trends
Questions/topics
Sector specific case studies, research and trends
Questions/topics
Sector specific case studies, research and trends
Questions/topics
Sector specific case studies, research and trends
Questions/topics
Sector specific case studies, research and trends