International benchmarking

Got a question? Come to us

egta members can contact the team each time they have a question related to television/video or radio/audio advertising. In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members’ questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.

How does it work?

egta works on a give and take basis. The results of surveys conducted by our team are made available to members who participated in the questionnaire.

If you your company did not participate in a given survey, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.

Need more information?

Contact the egta team.

Resource type

Survey on full funnel measurement & outcomes solutions

Questions/topics

  1. STRATEGIC VISION & MARKET DYNAMICS
    • Current full-funnel measurement coverage
    • Market demand & Walled Garden Pressure
    • Scalability strategy: Ad Hoc versus Modelling
  2. DATA INFRASTRUCTURE & ECOSYSTEM SET UP
    • Scalability strategy: Ad Hoc versus Modelling Data Sources & Capture Mechanisms
    • Further detail into infrastructure
    • Attribution Model Approach
    • Technical Enablement for Data Sharing
    • Organizational Readiness vs. Market Expectations
    • Market Comparison
  3. THE MEASUREMENT VENDOR LANDSCAPE
    • Global Providers vs Local Specialists
    • Lower-Funnel Specialist Landscape (Leaders & Contenders)
    • Vendors

Survey on Total video offering

Questions/topics

I. TOTAL VIDEO OFFER
II. SALES MODEL AND PRICING
III. AUDIENCE, TARGETING & MEASUREMENT
IV. INVENTORY & OPTIMISATION
V. MARKET POSITIONING & COMPETITION
VI. TECHNOLOGY
VII. ADDITIONAL INFORMATION

Survey on DAI Addressable TV

Questions/topics

Follow up survey of the DAI SSI meeting

Survey to understand how egta members use AI in their business operations

Questions/topics

Business application areas:

1. Audience & data management

2. Ad sales

3. Inventory, yield, pricing

4. Targeting, contextualisation, campaign setup, delivery & optimisation

5. Creative services & special formats

6. User experience, accessibility & support

7. Analytics, reporting & insights

8. Internal productivity & operations

The Case for Local Media Investment

Questions/topics

A compilation of insights and initiatives from around the world on redirecting advertising spend back into in the national economy

Sector specific case studies, research and trends

Questions/topics

Sector specific case studies, research and trends

Sector specific case studies, research and trends

Questions/topics

Sector specific case studies, research and trends

Sector specific case studies, research and trends

Questions/topics

Sector specific case studies, research and trends

Sector specific case studies, research and trends

Questions/topics

Sector specific case studies, research and trends

Sector specific case studies, research and trends

Questions/topics

Sector specific case studies, research and trends

Questions/topics

Sector specific case studies, research and trends

Questions/topics

Sector specific case studies, research and trends

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