Please reach out for more info & access.

Questions included in the survey:

• In your market, is gambling advertising allowed, allowed with restrictions, or completely banned?
• If restricted, can you describe them?
• Do you have voluntary code of conduct (self-regulation) to ban or restrict gambling advertising in your market?
• Do you apply a sector index for gambling?
• If yes, what is the index (with 100=reference ad price)
• Has the price for gambling ads increased or decreased over the past 3 years compared to other indexes?
• Any other relevant info on pricing (e.g. no specific index but the allowed timebands are more expensive)?
• For the gambling sector, what is ad revenue split between spot ads and other formats such as sponsorships?
• If gambling is allowed (with/without restrictions), since which year?
• Did you adapt restrictions or pricing conditions over time?
  • If so, can you describe the changes made and the reason why?

Questions included in the survey:

• Are there ad-skipping restrictions in place in your market?
  • In your country, are there any legal or other restrictions in place to prevent fast-forwarding through commercial breaks during time-shifted or on-demand viewing of TV content? If so, how are these restrictions applied? E.g. Legislation that would prevent an operator from blocking “fast forward” OR restrictive solutions imposed by individual telco operators?
  • If measures to prevent ad-skipping are in place, how is viewership of these ads tracked? (Data collection will differ depending on whether e.g. only fast-forwarding is disabled or if a solution with inserted ads is implemented)
• If no formal restrictions currently exist:
  • Is there potential for introducing measures to prevent fast-forwarding of ads during time-shifted or on-demand viewing in your market?
  • If so, who is the driving force (broadcaster or telcos?), and which measures are most likely to be implemented?

Questions in this survey include:

• Reference spot length for linear and streaming
• 2. What is your main commercial target group? (the reference target group on your rate card?)
  eg. 14-49 y.
• Comments

Questions included in the survey:

• Do you have one or more automated self-service tool(s) which enable your clients to plan or book linear TV/digital campaigns?
  • If yes, please indicate:
    – name of the tool:
    – if it is owned by a single or multiple broadcasters (does it allow access to the inventory to your portfolio only or to multiple broadcasters)?
• Which advertising platforms can be booked/planned on this tool / these tools ? (e.g linear TV, online video, adressable linear TV, display, etc.)
• What are the targeting criteria available on this tool (e.g. demographic, geographic, behavioral, other) ?
  • If you are working with an external data provider for any of these, please indicate there (name and type of targeting it allows)
• What purchasing and pricing options are available in this tool(s) (e.g. garanteed prices, dynamic net price, auctions, Spot-by-Spot, Packages, GRP Cost, CPM, CPA, other)?
• What solutions does this tool offer to track and measure the performance of campaigns (e.g. GRP, impressions, reach, attention, co-viewing, viewability, other) ?
  • Do you have a partnership with any external company to measure campaign performance? If yes, please indicate the name here.
• Does this tool offer campaign management functions, such as planning (e.g. real simulation, recommendations for linear TV/Digital budget allocation, real simulation, etc.) budget control, and performance optimisation (recommendation for linear TV/digital mix, time slots, etc.)?
• Was it developed in-house or by an external provider (if external, by whom)?
• Who are the main users: advertisers, agencies, both? SMEs?

Questions included in the survey:

• Manually
  • What criteria are used to determine the order of commercials in the advertising block?
• Mixed (by the booking tool and manual corrections)
  • According to which criteria is an initial sequence determined by the booking tool?
  • What are the criteria for subsequent manual changes to the order?
• Automatically by the booking tool without manual corrections
  • What criteria are used to sequence the commercials in the advertising block?
• Automatically by an external tool
  • What criteria are used to determine the order of the commercials in the advertising block?
  • What is the name of the tool and who is the provider?

Questions included in the survey:

• FLSP positioning – %markup vs. standard price for:
  • First Position:
  • Second Position:
  • Penultimate (second-to-last) position:
  • Last position
• Other positions?
  • How do you price third spot position, or for any other position within the ad break?
• Comments

Questions included in the survey:

• Do you offer or have you offered AR integrated campaigns to clients?
  • If not, have you explored the possibility?
• If yes, could you provide details of your AR integrated campaigns:
  • How do you position and sell AR brand integration to your clients?
  • In which platforms/devices do you run these AR campaigns?
  • How is the AR technology incorporated into the campaign strategy?
  • What KPIs do you use to measure the success of these campaigns? What have been the results?
  • Are there any significant learnings or insights from these campaigns that you consider important?
• Do you see potential for AR in our industry? Please elaborate on your perspective.
• Do you offer or have you offered VR integrated campaigns to clients?
  • If not, have you explored the possibility?
• If yes, could you provide details of your VR integrated campaigns:
  • How do you position and sell VR brand integration to your clients?
  • In which platforms/devices do you run these VR campaigns?
  • How is the VR technology incorporated into the campaign strategy?
  • What KPIs do you use to measure the success of these campaigns? What have been the results?
  • Are there any significant learnings or insights from these campaigns that you consider important?
• Do you see potential for VR in our industry? Please elaborate on your perspective.
• In both cases, for VR and AR:
  • Who is in charge of creating that spot within your sales house? Your creative department or another unit?
  • Do you charge a premium for the use of that technology (if you can indicate an approx. % of the price increase, please do)

This survey provides a pricing index across markets for the following platforms and targets:

• Linear TV – Total population or equivalent
• Linear TV – All 15-44 or equivalent
• Linear TV – All 25-64 or equivalent
• Linear addressable TV (please indicate if CTV or telco based) – Targeting
• Online video (in-stream on websites) – No targeting
• Online video (in-stream on websites) – Audience targeting
• BVOD: – No targeting
• BVOD: – Audience targeting
• BVOD: (addressable TV online/DAI) – Audience targeting
• BVOD: on CTV – Audience targeting

* It also asks for pricing (estimates) for global streaming platforms and YouTube

• What pricing tools/software do you use to determine your base/rate card pricing?
  > Are the calculations done in Excel and using Excel-based macros
• Are any of your existing internal software components enhanced with price calculation functions? If yes, which tools and what is its purpose (yield management, optimisation, forecasting, etc.)?