Questions and topics
Survey to better understand the current and future role of independent media agencies in TV and video advertisingFull list of questions
Market-level split / Sales house split
Shifting budgets – are you seeing growth from digital performance agencies (e.g budgets moving from social / search specialist into TV)
Momentum and audits – in the past 2–3 years, have you seen a shift in momentum toward independent media agencies in your country (for TV/BVOD/CTV) – for example linked to audit outcomes, transparency discussions, or client dissatisfaction with large groups
Initiatives for independents
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.