by Mislav MIJATOVIC | Sep 18, 2026
Questions and topics Survey on expanding commercial target groups Full list of questions EVOLUTION OF OFFICIAL SALES TARGETS Have you recently changed your main official commercial target group or introduced additional official sales target groups to better include...
by Mislav MIJATOVIC | Sep 3, 2026
Questions and topics Survey on full funnel measurement & outcomes solutions Full list of questions STRATEGIC VISION & MARKET DYNAMICS Current full-funnel measurement coverage Market demand & Walled Garden Pressure Scalability strategy: Ad Hoc versus...
by Mislav MIJATOVIC | Sep 1, 2026
Questions and topics Survey on Total video offering Full list of questions I. TOTAL VIDEO OFFER II. SALES MODEL AND PRICING III. AUDIENCE, TARGETING & MEASUREMENT IV. INVENTORY & OPTIMISATION V. MARKET POSITIONING & COMPETITION VI. TECHNOLOGY VII....
by Mislav MIJATOVIC | May 19, 2026
Questions and topics Survey on DAI Addressable TV Full list of questions Follow up survey of the DAI SSI meeting Access conditions Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know...
by Mislav MIJATOVIC | May 19, 2026
Questions and topics Survey to understand how egta members use AI in their business operations Full list of questions Business application areas: 1. Audience & data management 2. Ad sales 3. Inventory, yield, pricing 4. Targeting, contextualisation, campaign...
