by Aurelija | Mar 26, 2025 | Business cases
In an era where consumers are constantly bombarded with advertisements, standing out in their minds can be a challenge for brands. But what if the secret to increasing brand recall and driving growth lay in something as simple as sound? Radiocentre Ireland...
by Aurelija | Mar 26, 2025 | Business cases
In a world where distractions are everywhere, grabbing consumers’ attention feels like trying to catch lightning in a bottle. From scrolling through social media while watching TV to listening to the radio while driving, consumers are often distracted. This...
by Aurelija | Mar 24, 2025 | EU/Regulatory
Joint Media Industry Position This joint media industry position paper outlines practical recommendations for implementing the European Media Freedom Act’s principles on audience measurement. Together, ACT, EBU and egta strongly encourage the Commission to...
by Eimear Kelly | Mar 21, 2025 | Business cases
What is Teletest 2.0? Teletest 2.0 is Austria’s new TV measurement system, developed by AGTT, which significantly enhances the way TV viewership and ad reach are measured. It introduces a new audience panel with 100,000 synthetic people meter participants,...
by Eimear Kelly | Mar 21, 2025 | Business cases
The Italian media Sales Houses Association (FCP), in collaboration with Politecnico Milano and Nielsen, has conducted an in-depth industry study titled ‘’The Streamcasting Challenge and the Battle for Ad-Tension’’. This research explores the evolving dynamics of total...
