by admin | Dec 16, 2022 | Business cases
Background information The release of the new Samsung Galaxy S22 was a major event for Samsung. FLASH, RMB’s creative team, chose to use this opportunity to build a creative cross-media campaign around two very attractive contests. On 9th February 2022, Samsung...
by admin | Dec 15, 2022 | Collections
General information Sector: FMCG Media: Linear TV, VOD Time period: September-October 2022 (7 weeks) Case description It is critical to capture consumers’ attention and to create mental availability for brands. So, PepsiCo set out to explore with its partners the...
by Katka Borovska | Dec 12, 2022 | Collections
General information Sector: Tourism Media: Radio, digital, TV Time period: 2022 Case description The Italian cruise line Costa Crociere has a long history of luxury travels dating back to year 1854. Following a standstill in operations in 2020 and 2021 due to the...
by admin | Dec 9, 2022 | Business cases
Background information On 21 November, World Television Day – as designated by the United Nations – was celebrated around the globe for the 26th time. On this occasion, broadcasters and TV associations put the spotlight on the medium’s resilience and its...
by admin | Dec 2, 2022 | Business cases
Background information In this week’s egtabite, we take a closer look at an innovative format from Canada, deployed throughout this year’s FIFA World Cup. This campaign makes the most of the immediacy of radio while joining forces with an eye-catching digital...
