by Iris Weissbuch | Sep 20, 2024 | Business cases
Background information Recruitment in the French army – Armée de Terre – has become a major issue in recent years. The number of recruits is falling, and in 2023, for the first time in 10 years, the French army did not meet its recruitment quotas. Although...
by Aurelija | Sep 20, 2024 | Business cases
Germany is a nation of breakfast lovers, and sweet spreads are a staple for many consumers at breakfast time. The category is dominated by classic hazelnut spreads, but a unique spread with a crunch is shaking up the market: things get “fully crunchy” with Ovomaltine...
by Aurelija | Sep 12, 2024 | Business cases
While most media leaders acknowledge the climate crisis as one of the defining challenges of our time, taking effective action as a TV company remains a significant hurdle. In a proactive step within the global media industry, ITV has recently published its Climate...
by Aurelija | Sep 12, 2024 | Business cases
As consumers grow more aware of the environmental and social consequences of their purchases, businesses are increasingly compelled to respond to these evolving values. Companies recognise that aligning with their audience’s concerns is not just a trend but a...
