by Iris Weissbuch | Jan 26, 2024 | Business cases
Background information AudioStack is an international technology provider specializing in innovative AI-based audio production. RMS is the biggest private radio sales house in Germany. In a groundbreaking move for the German advertising market, RMS has entered into a...
by Iris Weissbuch | Jan 26, 2024 | Business cases
The background Caterpillar is a drive-time afternoon radio show broadcast live by Rai Radio2 since 1997. It is hosted by Massimo Cirri and Sara Zambotti, with listeners participating from all over the world. It deals with the news and the current issues in a light and...
by admin | Jan 21, 2024 | EU/Regulatory
Contributing to the green transition is one of egta’s members’ priorities. While not all European markets are currently actively engaged in these discussions, a significant number of sales houses are developing solutions aimed at dedicating a part of their advertising...
by Aurelija | Jan 19, 2024 | Business cases
If you have been paying attention, you will remember the research study on the effectiveness of TV program sponsorships conducted by the Marketing Scientist Group in collaboration with Paramount ANZ (Australia & New Zealand). The study explores the impact of...
by Aurelija | Jan 18, 2024 | Business cases
“Mirror on Class and Social Grade”, the freshest addition to Channel 4’s Mirror on the Industry series, challenges prevailing assumptions within the media industry regarding consumers’ social grade and class. This report, put together by Channel 4 and...
