European Broadcasting Associations’ Statement on Connected TVs & Virtual Assistants

by Aurelija | Mar 23, 2026 | EU/Regulatory

European Broadcasting Associations’ Statement on Connected TVs & Virtual Assistants A broad coalition of European broadcasting organisations, including egta, signed a joint industry letter calling on the European Commission to consider the designation of connected...

egta position on the European Commission’s Digital Omnibus Proposal

by De Ciancio | Mar 5, 2026 | EU/Regulatory

Statement on the Digital Omnibus This egta position paper outlines targeted recommendations for amending the Digital Omnibus Proposal’s approach to personal data processing and consent. egta strongly urges the co-legislators to expand low-risk processing...

Towards a tangible and effective implementation of the European Media Freedom Act (EMFA) Audience Measurement obligations

by Aurelija | Mar 24, 2025 | EU/Regulatory

Joint Media Industry Position This joint media industry position paper outlines practical recommendations for implementing the European Media Freedom Act’s principles on audience measurement. Together, ACT, EBU and egta strongly encourage the Commission to...

Industry coalition calls for the reaffirmation of the GDPR’s risk-based approach

by admin | Jul 29, 2024 | EU/Regulatory

Together with 23 associations from multiple sectors, egta has signed a joint statement on the application of the General Data Protection Regulation (GDPR). Echoing the European Commission’s conclusions in its second report on the application of the GDPR, the coalition...

egta joint statement on enforcement of the Digital Markets Act (DMA) data related provisions

by Warren O'Donnell | Jul 5, 2024 | EU/Regulatory

State of play on the enforcement of the DMA for the media industry Since the DMA’s entry into force, the undersigned media associations of broadcasters, publishers, and sales houses, have become aware of concerns to the media sector that we believe should be flagged...

egta position on the European Commission’s proposal for a green claims directive

by admin | Jan 21, 2024 | EU/Regulatory

Contributing to the green transition is one of egta’s members’ priorities. While not all European markets are currently actively engaged in these discussions, a significant number of sales houses are developing solutions aimed at dedicating a part of their advertising...