by Aurelija | Oct 29, 2025 | Business cases
Amid today’s increasingly fragmented media landscape, radio continues to demonstrate its unique power to create moments that bring entire nations together. A standout example is the collaboration between Hartwall, one of Finland’s leading beverage brands, and...
by Aurelija | Oct 29, 2025 | Business cases
When Finnish meat producer Atria launched Wilhelm Hujoppi – an extra-long wiener – they needed a campaign that would make the product’s unique selling point impossible to ignore. How to demonstrate extra-long on the radio? The advertising agency,...
by Clément MAERTENS | Oct 24, 2025 | Business cases
DPG Media is extending its in-house platform with Ad Manager+. The update adds AI optimization audience expansion, creative tools, and workflow support in the same self-serve environment that supports Full CTV and retail-data activation. For sales houses: retail and...
by Clément MAERTENS | Oct 24, 2025 | Business cases
FranceTV Publicité is transitioning its media buying operations into an AI-assisted mode. ADspace•ia now produces real-time, inventory-aware recommendations for TV-cross-video campaigns. It executes these plans as a managed service on france.tv’s premium offer. For...
by admin | Oct 1, 2025 | Business cases
Podcasts have become more than just a daily habit – they are a powerful performance tool for brands aiming to connect with engaged audiences. With global popularity on the rise, podcasts offer a unique space where advertising drives real impact, earning trust...
