by admin | Feb 22, 2024 | Business cases
Listen Up! is a unique and groundbreaking publication looking into the role of emotion in audio advertising effectiveness from Radiocentre and creative effectiveness platform System1. It is the first research of its kind to define left-and right-brain creative...
by admin | Feb 22, 2024 | Business cases
Last summer, dentsu released a research measuring attention in audio advertising for the first time. Conducted in partnership with Lumen Research, dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and...
by admin | Feb 19, 2024 | Opinion Pieces
Katty Roberfroid – Director General, egta 2024 marks 50 years of egta. While we celebrate television and radio’s resilience and embrace the future of multi-platform TV and audio, it is perhaps also the perfect moment to press pause and take stock, and remind...
by Aurelija | Feb 15, 2024 | Business cases
While business partnerships and collaborations are key, joining forces in showcasing creativity can prove to be quite challenging, yet equally rewarding. Such was the case with the constructive partnership between DPG Media and Belgian fashion retailer JBC. The...
by admin | Feb 15, 2024 | Business cases
In a groundbreaking move that seamlessly combines technology, creativity, and automotive innovation, the creative entity of Canal+ Brand Solutions recently unveiled a captivating advertising campaign for the new Audi SQ8 Sportback e-tron and its e-quattro technology....
