by admin | Mar 27, 2026 | Publications
About the report egta’s latest Insight on ad pricing models and strategies explores how pricing is far more than a technical exercise – it is a core strategic lever shaping how multiplatform TV companies can protect revenue, maintain control over trading...
by admin | Feb 24, 2026 | Publications
egta is delighted to present the fifth edition of its Creative Multiplatform TV Case publication. In this edition, we are proud to highlight three pivotal categories that reflect the evolving and impactful nature of Total Video advertising: these themes showcase the...
by admin | Oct 1, 2025 | Business cases
Podcasts have become more than just a daily habit – they are a powerful performance tool for brands aiming to connect with engaged audiences. With global popularity on the rise, podcasts offer a unique space where advertising drives real impact, earning trust...
by admin | Mar 10, 2025 | Publications
About the report If you treasure it, measure it! We are thrilled to announce the launch of the 2025 edition of egta’s insight on radio and audio audience measurement. The paper offers an overview of the methodologies used to measure radio, online audio and...
by admin | Jan 13, 2025 | Publications
This collection of cases is a celebration of the great work radio and audio can do, and the powerful contribution they make to the broader creative ecosystem. For brands, this serves as both inspiration and a call to action – to collaborate with radio and audio...
