egta Insight: Audio Measurement – Part I

egta Insight: Audio Measurement – Part I

About the report If you treasure it, measure it! We are thrilled to announce the launch of our latest publication: Audio Measurement – Part I. This comprehensive report provides an overview of best practices and the latest developments in radio audience...
Listen Up! with System1 and Radiocentre

Listen Up! with System1 and Radiocentre

Listen Up! is a unique and groundbreaking publication looking into the role of emotion in audio advertising effectiveness from Radiocentre and creative effectiveness platform System1. It is the first research of its kind to define left-and right-brain creative...