by admin | Oct 12, 2026 | Publications
Small and medium-sized enterprises (SMEs) represent an important growth opportunity for TV advertising, but reaching them requires new approaches to access, pricing and campaign management. The new egta Snapshot sets out what defines an SME, which part of the segment...
by admin | Oct 6, 2026 | Publications
This paper explores how sales houses and broadcasters can respond to a decreased reliance on advertising revenues by developing more diversified and resilient revenue models. Revenue diversification can take different forms. Some opportunities extend an existing...
by admin | Jul 8, 2026 | Business cases, Publications
About the report If you treasure it, measure it! We are thrilled to announce the launch of the 2026 edition of egta’s insight on radio and audio audience measurement. The paper offers an overview of the methodologies used to measure radio, online audio and...
by admin | Mar 27, 2026 | Publications
About the report egta’s latest Insight on ad pricing models and strategies explores how pricing is far more than a technical exercise – it is a core strategic lever shaping how multiplatform TV companies can protect revenue, maintain control over trading...
by admin | Feb 24, 2026 | Publications
egta is delighted to present the fifth edition of its Creative Multiplatform TV Case publication. In this edition, we are proud to highlight three pivotal categories that reflect the evolving and impactful nature of Total Video advertising: these themes showcase the...
