by Clément MAERTENS | May 22, 2026 | Business cases
The strategic response: the TV advertising paradox The TV Advertising Paradox did not begin as a creative idea in search of a problem. It emerged as the strategic response to what the market review revealed. At the centre of the response sat a contradiction that could...
by Clément MAERTENS | May 22, 2026 | Business cases
M6 Unlimited is building a simpler route into TV and streaming advertising for smaller and newer advertisers. Its offer combines a dedicated SME buying path through its future ad manager, lower entry budgets, support across strategy, creative production and...
by Aurelija | May 12, 2026 | Business cases
The Galaxy Z Fold7 is Samsung’s latest foldable smartphone, built around an Ultra Camera, AI features, and a screen large enough to make it feel closer to a tablet than a phone. It is a premium device with a price tag to match, aimed at Gen Z, an audience that...
by Aurelija | May 8, 2026 | Business cases
What is the most powerful way to build brand authority ? Stop advertising. Start educating. In a saturated natural health market, where 61% of French women already use plant-based products, Arkopharma faced a challenge that visibility alone could not solve. Their core...
by Aurelija | May 8, 2026 | EU/Regulatory
DOWNLOAD Statement Joint Statement – Media concerns on the Digital Omnibus: consent-related provisions increase complexity and hinder viability Brussels, 6 May 2026. The undersigned associations representing the media sector wish to reiterate our strong concerns about...
