by Aurelija | Jan 23, 2025 | Business cases
Background IKEA Switzerland successfully leveraged radio advertising as a core component of its media strategy to drive customer engagement, store visits, and sales. In partnership with Swiss Radioworld and EssenceMediacom, the company developed and executed a series...
by Aurelija | Jan 23, 2025 | Business cases
In September 2024, Swiss Radioworld and CH Media, in collaboration with the Verband Schweizer Privatradios (VSP) and Radios Régionales Romandes (RRR), launched a comprehensive marketing campaign titled “Real Talk” to promote the advantages of radio...
by admin | Jan 13, 2025 | Publications
This collection of cases is a celebration of the great work radio and audio can do, and the powerful contribution they make to the broader creative ecosystem. For brands, this serves as both inspiration and a call to action – to collaborate with radio and audio...
by admin | Jan 6, 2025 | Publications
egta is delighted to present the fourth edition of its Creative Multiplatform TV Case publication. In this edition, we are proud to highlight three pivotal categories that reflect the evolving and impactful nature of television advertising: these themes showcase the...
