by Clément MAERTENS | Jan 30, 2026 | Business cases, Creative Cases TV 2026
View more 2026 TV creative cases General information Country: Germany Company: Seven.One Media Client: Playmobil Sector: Toys & Children’s Playsets Budget: EUR 500.000 Media: Linear TV, VOD, digital video, social media Time period: Winter 2024 (2 months)...
by Clément MAERTENS | Jan 30, 2026 | Business cases, Creative Cases TV 2026
View more 2026 TV creative cases General information Country: France Company: CANAL+ BRAND SOLUTIONS Client: McDonald’s Sector: FMCG (Food & Beverage) Media: Linear TV, digital video, social media, in-app activation, in-store Time period: 4 months (September...
by Aurelija | Jan 22, 2026 | Business cases
The most powerful way to win new business? Show clients something they haven’t seen before. Media planners value radio’s reach and frequency, but winning business from brands outside your usual client roster requires a different approach. Demonstrating...
by Aurelija | Jan 22, 2026 | Business cases
When McDonald’s Belgium prepared to launch the global “Air McDo” summer campaign, they needed media partners who could make the concept feel authentic and engaging. Belgian radio stations Radio Contact (Wallonia) and Nostalgie (Flanders) won the...
by Aurelija | Jan 22, 2026 | Business cases
Securing retail budgets remains one of radio’s challenges. Retail companies tend to invest their brand-building money in TV, often relegating radio to tactical promotional spots. When Carrefour Belgium planned its 25th anniversary campaign, the budget was about...
