by admin | Sep 30, 2022 | Business cases
Background information In this week’s egtabite we introduce a creative project carried out by Seven.One Media in Germany, where the sales house made use of its full value chain to build a niche e-commerce brand. The German e-commerce market has been growing steadily...
by admin | Sep 23, 2022 | Business cases
Background information In today’s egtabite, we take a closer look at insightful research by ARN Neurolab that uses cutting-edge neuroscience research to deliver a better understanding of consumer behaviour and provide new insights about the power of audio to inform...
by admin | Sep 9, 2022 | Business cases
Background information Radio egtabites are back after a summer break with a creative campaign by an FMCG brand from South Africa that engaged fans both on-air and online. This and other amazing creative cases can be found in the second volume of egtas’s...
by admin | Sep 2, 2022 | Business cases
Background information In this first egtabite after the summer break, we visit Slovenia, where broadcaster Pro Plus introduced a new offering to its portfolio, incorporating product placement and sponsorship tailored for an environment where strict rules apply to the...
