by Clément MAERTENS | Oct 30, 2026 | Business cases
Premium Video impressions consistently outperform YouTube across the key behaviours that make an impression more valuable, including stronger co-viewing, more consistent attention and substantially longer viewing sessions. In The Impression Gap, which received a...
by Aurelija | Oct 29, 2026 | Business cases
Rai Pubblicità, the advertising sales house of Italian public broadcaster RAI, also represents Radio Kiss Kiss, a national station and brand built around good mood and positivity. With the Kiss Kiss Way Tour, they turned the station’s connection with its listeners...
by Aurelija | Oct 28, 2026 | Business cases
Radio Gong, a Munich-based station in Germany, has built a database of local creators that puts its sales team back in the room with digital-first advertisers. Developed through creative thinking rather than big tech investment, the commercial offer wins new clients,...
by Clément MAERTENS | Oct 27, 2026 | Business cases
Media professionals are not the audience they plan for. In its fourth Ad Nation study, TV industry trade body thinktv Canada found a wide gap between professionals’ media habits and those of the public, alongside substantial overestimates of Canadians’ use of digital...
by Clément MAERTENS | Sep 30, 2026 | Business cases
Channel 4 Sales launched Enhance in June 2026, the broadcaster’s new suite of CTV streaming ad formats. Enhance amplifies advertisers’ existing TV ads with a range of creative formats and dynamic targeting capabilities; each creative format is designed to deliver...
by Aurelija | Sep 30, 2026 | Business cases, Collections
On the occasion of International Podcast Day, we’ve compiled Key Podcast Facts & Figures, an annual overview showcasing how the medium is evolving. Podcasts have become more than just a daily habit. They are a powerful performance tool for brands aiming to...
