by admin | Jul 8, 2026 | Business cases, Publications
About the report If you treasure it, measure it! We are thrilled to announce the launch of the 2026 edition of egta’s insight on radio and audio audience measurement. The paper offers an overview of the methodologies used to measure radio, online audio and...
by Clément MAERTENS | Jun 26, 2026 | Business cases
LA FACTORY, the creative studio of CANAL+ BRAND SOLUTIONS, produced “Marquer l’Invisible” (roughly, “Making the Invisible Visible”) as an immersive documentary-style piece for the skincare brand Avène. The French sales house supported the film with premium app...
by Aurelija | Jun 17, 2026 | Business cases
Every Friday for four weeks, listeners of bel RTL’s Positive Attitude programme heard Sandrine Corman take on a new challenge – an energy challenge. She was trying to improve her household energy score, live, with an ENGIE expert by her side, and her...
by Aurelija | Jun 17, 2026 | Business cases
Red Bull Vél’eau is a playful cycling race, combining funny bikes with a floating, obstacle-filled course on the water. It is inspired by the Dutch Red Bull “Stalen Ros” event, launching for the first time in Belgium. The question was how to translate the...
by Aurelija | Jun 17, 2026 | Business cases
February is the hardest month in the Belgian travel calendar. Booking intent drops, grey skies dominate, and converting audiences into customers becomes significantly harder. Sunweb, one of Europe’s leading online travel operators, partnered with Qmusic, one of...
by Clément MAERTENS | May 22, 2026 | Business cases
The strategic response: the TV advertising paradox The TV Advertising Paradox did not begin as a creative idea in search of a problem. It emerged as the strategic response to what the market review revealed. At the centre of the response sat a contradiction that could...
