by Clément MAERTENS | Sep 30, 2026 | Business cases
Channel 4 Sales launched Enhance in June 2026, the broadcaster’s new suite of CTV streaming ad formats. Enhance amplifies advertisers’ existing TV ads with a range of creative formats and dynamic targeting capabilities; each creative format is designed to deliver...
by Aurelija | Sep 30, 2026 | Business cases, Collections
On the occasion of International Podcast Day, we’ve compiled Key Podcast Facts & Figures, an annual overview showcasing how the medium is evolving. Podcasts have become more than just a daily habit. They are a powerful performance tool for brands aiming to...
by Clément MAERTENS | Sep 28, 2026 | Business cases
MFE Advertising: Using AI to turn TV content into an advertising signal From Spain to Italy, MFE Advertising is using AI and HbbTV to make programme context an addressable advertising signal, creating new opportunities for relevance on connected TV while keeping the...
by Aurelija | Sep 21, 2026 | Business cases
Bauer Media Audio Finland reaches around 3 million people weekly across 13 national and four local FM channels in Finland. In April 2026, Bauer launched Audiomator, a self-serve tool that lets advertisers edit and regenerate their own radio ad spots using AI, cutting...
by Aurelija | Sep 16, 2026 | Business cases
At VivaTech 2026 in Paris, NRJ Global partnered with HABS (Human Augmented Brain System), a French deeptech specialising in neuro-cognitive AI, to let visitors see their emotional reactions to audio content in real time. How it worked: Visitors, wearing a HABS...
by Clément MAERTENS | Jul 31, 2026 | Business cases
In a category where retailers typically compete on price and visibility, Albert Heijn, the supermarket retailer, chose a different path. Together with DPG Media, the brand moved beyond traditional sponsorship to become an essential part of the story of the prime-time...
