by Aurelija | Sep 21, 2026 | Business cases
Bauer Media Audio Finland reaches around 3 million people weekly across 13 national and four local FM channels in Finland. In April 2026, Bauer launched Audiomator, a self-serve tool that lets advertisers edit and regenerate their own radio ad spots using AI, cutting...
by Aurelija | Sep 16, 2026 | Business cases
At VivaTech 2026 in Paris, NRJ Global partnered with HABS (Human Augmented Brain System), a French deeptech specialising in neuro-cognitive AI, to let visitors see their emotional reactions to audio content in real time. How it worked: Visitors, wearing a HABS...
by Clément MAERTENS | Jul 31, 2026 | Business cases
In a category where retailers typically compete on price and visibility, Albert Heijn, the supermarket retailer, chose a different path. Together with DPG Media, the brand moved beyond traditional sponsorship to become an essential part of the story of the prime-time...
by admin | Jul 8, 2026 | Business cases, Publications
About the report If you treasure it, measure it! We are thrilled to announce the launch of the 2026 edition of egta’s insight on radio and audio audience measurement. The paper offers an overview of the methodologies used to measure radio, online audio and...
by Clément MAERTENS | Jun 26, 2026 | Business cases
LA FACTORY, the creative studio of CANAL+ BRAND SOLUTIONS, produced “Marquer l’Invisible” (roughly, “Making the Invisible Visible”) as an immersive documentary-style piece for the skincare brand Avène. The French sales house supported the film with premium app...
by Aurelija | Jun 17, 2026 | Business cases
Every Friday for four weeks, listeners of bel RTL’s Positive Attitude programme heard Sandrine Corman take on a new challenge – an energy challenge. She was trying to improve her household energy score, live, with an ENGIE expert by her side, and her...
