How BMW’s ‘Forces of Nature’ series used long-form content to boost awareness of its EV line and sustainability mission on CBC Canada

by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Canada Company: CBC Canada Client: BMW Sector: Automotive Media: TV, Digital, Social media Time Period:  Fall 2022 with launch in October 2022  Campaign objectives:  Build awareness for BMW’s EV line. BMW...

How EDF’s campaign with Pablo Mira used humour on TV, digital, and social media to promoted energy conservation in France

by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: France Company: TF1 Client:  EDF Sector:  Electricity supplier Media: TV, Digital, Social media Time Period:  4 weeks in January 2024 Campaign objectives: EDF embarked on a mission to promote “energy...

Germany: ProSieben, CosmosDirekt, and DKMS Use TV, Streaming, and Social Media Formats to Drive Stem Cell Donor Awareness

by admin | Dec 5, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Germany Company: Seven.One Media Client:  Cosmos Direkt Sector:  Insurance Media: TV, Digital, Social media Time Period:  7 Days from November 8 to November 14 2023 Campaign objectives: The aim of the...

Rai Pubblicità, Shiseido, and Douglas Use TV, Branded Stories, and Skincare Schools to Educate Consumers

by admin | Dec 2, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Italy Company: Rai Pubblicità Client: Shiseido & Douglas Sector: Skincare, Perfume Time Period: Mid February – March 2024 Media: TV, social media, Douglas stores Campaign objectives: Dispelling false...

Dynamic Storytelling: Channel 4 Amplifies Frontline19’s Message with Real Voiceovers and Impactful Content

by admin | Dec 2, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: UK Company: Channel 4 Client: Frontline19 Sector: Health service Time Period: June 2024 Media: TV Campaign objectives: Increase awareness of the mental health crisis among NHS staff and drive donations to...

Channel 4, Social Branded Content at the Heart to Make Second Hand Clothes True Fashion

by admin | Dec 2, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: UK Company: Channel 4 Client: Vinted Sector: Second hand platform Media: TV, social media Campaign objectives: Channel 4 wanted to highlight Vinted as the brand to help not only help save the nation money,...