by Aurelija | Feb 24, 2026 | Business cases
Considering FMCG has been one of the hardest categories to convert to audio, P4 Radio Group decided to build evidence that would change that, starting with Norway’s largest FMCG advertiser. Why FMCG P4 Radio Group is Norway’s largest commercial radio...
by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026
View more 2026 TV creative cases General information Country: Belgium Sales house: RMB Clients: Deli Choc, Sprite Sector: Food and Beverage Media: Linear, Digital, Social Time frame: October 2025 – January 2026 Campaign objectives The chocolate snack Deli Choc and...
by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026
View more 2026 TV creative cases General information Client: VIA Rail (Canada) Sector: Travel & tourism Time period: 8 weeks Budget (approx.): $140,000 (production) Format: Long-form branded content series Media and platforms: Video and display on CBC.ca...
by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026
View more 2026 TV creative cases General information Client: L’Oréal Paris Sector: Cosmetics / beauty Initiative: Stand Up – Against Street Harassment (created with NGO Right To Be) Market / broadcaster: Germany / RTL Content environment: Gute Zeiten, schlechte Zeiten...
by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026
View more 2026 TV creative cases General information Client: Universal Pictures International Germany Sector: Film distribution Media: Linear TV Time period: May 2025 Format: Ad Special “KI-Stagemorph” (“KI” is German for AI); presented as a further development of...
by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026
View more 2026 TV creative cases General information Client: Currys Sector: Consumer electronics retail Campaign / work: “Sigh of Relief” (Channel 4 Diversity in Advertising Award 2025 winner) Sales house: Channel 4 Sales Format: Accessible-first TV commercial with...