CBC/Radio-Canada’s Case for Measuring Ad Emissions

by Aurelija | Mar 31, 2026 | Business cases

In Canada, there are no regulations regarding the accounting of Scope 3 emissions for investments in marketing and advertising activities. CBC/Radio-Canada decided to address this gap. Their project, named The Other Cost Per Click, was not about measuring the...

TV Ad Emissions Measurement: Lessons From the Finnish Market

by Aurelija | Mar 31, 2026 | Business cases

Finland’s commercial TV broadcasters spent the past year developing a carbon emissions measurement framework for linear TV advertising, starting with no local methodology and ending with a validated model owned by an industry body. For markets facing the same...

egta Insight on ad pricing models and strategies for multiplatform TV companies

by admin | Mar 27, 2026 | Publications

About the report egta’s latest Insight on ad pricing models and strategies explores how pricing is far more than a technical exercise – it is a core strategic lever shaping how multiplatform TV companies can protect revenue, maintain control over trading...

A new way for FranceTV Publicité to sell contextual video advertising

by Clément MAERTENS | Mar 27, 2026 | Business cases

FranceTV Publicité (FTP), the advertising sales house for French public television, has introduced Context.IA into its digital video offer. The solution uses programme context to decide when an ad should appear, instead of relying only on fixed scheduling. That makes...

Building a shoppable, attention-ready CTV offer: The Big Brother contextual case

by Clément MAERTENS | Mar 26, 2026 | Business cases

In 2025, Paramount Australia, in partnership with FreeWheel and egta, hosted a webinar outlining a forward-looking view of the evolving advertising market. One key topic explored the industry’s shift to pull-based discovery, experience-driven engagement, and...