by Iris Weissbuch | Apr 30, 2021 | Business cases
Background information This week’s egtabite is a real treat for football fans, as we put the spotlight on a unique partnership between Sky Media and Budweiser. Budweiser has long been associated with football in the UK due to its long-standing partnerships with the...
by Katka Borovska | Apr 23, 2021 | Business cases
Background Talpa Network reaches over 90% of the Dutch population weekly thanks to its large portfolio of media brands from radio, TV, print, events, gaming, e-commerce platforms and influencer network. Their radio portfolio represents the majority market share on the...
by Iris Weissbuch | Apr 16, 2021 | Business cases
Background information In this week’s egtabite, we explore BrandAid – a new tool developed by Ad Alliance and DATA Alliance in Germany. The AI-based tool is built for automated, cross-genre advertising impact analysis, capable of advising the customer and...
by Katka Borovska | Apr 8, 2021 | Business cases
The concept Major podcast apps and platforms don’t allow users to filter podcasts based on language or country of origin. Rádio Expres in Slovakia (part of Bauer Media Audio group) decided to take advantage of this untapped opportunity to develop a local podcast...
by Iris Weissbuch | Apr 2, 2021 | Business cases
Background information In the aftermath of the first lockdown in 2020, when advertisers carefully looked forward to deconfinement and were eager to get back to business, FranceTV Publicité sought to support its partners with an innovative solution. This week’s...
