by Warren O'Donnell | Mar 29, 2024 | Accessibility - cases
Background More than 60 million people in the US live with a disability, yet products and experiences are still not designed with this community in mind. Degree Inclusive packaging and inclusive advertising ensure that people with disabilities have an equal playing...
by Aurelija | Mar 28, 2024 | Opinion Pieces
Anne-Laure Dreyfus – Coutinho – Director TV, egta “Reach at no cost is actually reach at all costs. What we need is reach with responsibility… Now is the time for all of us to step in and make media not only a source for growth but a source for good....
by Aurelija | Mar 22, 2024 | Business cases
Rai Pubblicità’s ‘Value Planning’ initiative, showcased at egta’s MIM (Market Intelligence Meeting) in Madrid, aims to bridge the gap between the values reflected in media content and the evolving values of our society. This unique approach represents a...
by Aurelija | Mar 21, 2024 | Business cases
In a landscape where brand safety and transparency are paramount concerns within the media industry, Channel 4 Sales has recently unveiled the results of its exclusive Sponsorship Rocks study. This comprehensive analysis provides compelling insights for brands...
by Iris Weissbuch | Mar 21, 2024 | Business cases
The background The “Zomerhit” project by Radio2 has been a tradition since 1973, featuring activities for all age groups, local artists’ concerts and more. During July and August 2023, Var collaborated with VRT MAX for a live summer event at the beach featuring...
