by Katka Borovska | Mar 26, 2021 | Business cases
About This week’s egtabite showcases an innovative cross-media campaign by the Belgian media company, DPG Media, that addresses a sensitive topic – grief and loss. This topic resonated more than ever due to the Covid19 pandemic and allowed the client, a...
by Iris Weissbuch | Mar 19, 2021 | Business cases
Background information In this week’s egtabite we take a look at RTÉ’s new cross-media research & planning tool launched earlier in 2021. The tool is capable of quantifying the total audience reached by any combination of RTÉ’s platforms and channels, whether it...
by Iris Weissbuch | Mar 5, 2021 | Business cases
Background information Is personalised TV advertising the key in the fight against the GAFAs? With this question in mind, this week’s egtabite dives into the world of addressable TV advertising and a recent research project by SBS Belgium, Vlerick Business School and...
