by Iris Weissbuch | May 28, 2024 | Business cases
Background information This report, done by Radiocentre, focuses on how re-allocating media budget to radio advertising helps brands punch-through The Performance Plateau. It contains compelling evidence of radio’s multiplier effect on results for performance...
by Iris Weissbuch | May 28, 2024 | Business cases
Background information NRJ Global, the consulting and communication powerhouse of NRJ Group, attracts a daily audience of 10 million listeners on its radio stations NRJ, Cherie FM, Nostalgie and Rire & Chansons. For the past 3 years, NRJ Global has organized the...
by Aurelija | May 23, 2024 | Accessibility - cases, Business cases
On the occasion of Global Accessibility Awareness Day (GAAD), ITV launched two creative ad breaks designed to raise awareness about accessibility and inclusion. These ad breaks were featured on ITV1 and during “This Morning,” a daytime talk show. With 12...
by Aurelija | May 23, 2024 | Business cases
Globally, over one billion people live with disabilities. According to the latest data from the National Centre for Public Health and Analysis, the number of people diagnosed with “deafness” in Bulgaria in 2022 is close to 3000. Although a sign language...
