RNIB’s review of Christmas ads: making mainstream TV ads work for blind and partially sighted viewers

by admin | Oct 29, 2024 | Accessibility - cases, Accessibility - resources, Business cases

Introduction In recent years, numerous articles and guidelines have been published on making audio-visual ads accessible across various platforms, including linear TV and online. One of the core principles of inclusive design is to consider accessibility from the...

Uber Eats Germany uses digital audio to drive activation and boost brand image

by Aurelija | Oct 24, 2024 | Business cases

Download the app, order your favourite food, and enjoy – that’s the Uber Eats promise. To elevate brand image and powerfully activate its target audience, the delivery service integrated audio into its media mix, alongside addressable TV, social media, and...

Chanel’s first radio advertising campaign in France

by Aurelija | Oct 24, 2024 | Business cases

Introduction Chanel, the iconic French luxury brand, launched its first-ever radio advertising campaign with Radio France Publicité. Traditionally, Chanel has been synonymous with high-end visual media like fashion films and print ads, making its radio debut both...

The Misheard Version – How Specsavers is using radio to amplify their big ideas

by Aurelija | Oct 24, 2024 | Business cases

Brand overview Specsavers is a UK-based optical retail chain known for its affordable eyeglasses, contact lenses, and hearing aids. The brand has built a reputation for high-quality service and humorous advertising. In its campaigns it strives to remove the stigma...

Empowering Small Businesses with ITV’s GenAI Creative Production Solution

by Eimear Kelly | Oct 18, 2024 | Business cases

Search for: Log In In September 2024, ITV launched an innovative solution aimed at making TV advertising more accessible to small and medium-sized enterprises (SMEs). By leveraging the power of Generative AI (GenAI), ITV is expanding its commercial creative production...