by admin | Oct 29, 2024 | Accessibility - cases, Accessibility - resources, Business cases
Introduction In recent years, numerous articles and guidelines have been published on making audio-visual ads accessible across various platforms, including linear TV and online. One of the core principles of inclusive design is to consider accessibility from the...
by Aurelija | Oct 24, 2024 | Business cases
Download the app, order your favourite food, and enjoy – that’s the Uber Eats promise. To elevate brand image and powerfully activate its target audience, the delivery service integrated audio into its media mix, alongside addressable TV, social media, and...
by Aurelija | Oct 24, 2024 | Business cases
Introduction Chanel, the iconic French luxury brand, launched its first-ever radio advertising campaign with Radio France Publicité. Traditionally, Chanel has been synonymous with high-end visual media like fashion films and print ads, making its radio debut both...
by Aurelija | Oct 24, 2024 | Business cases
Brand overview Specsavers is a UK-based optical retail chain known for its affordable eyeglasses, contact lenses, and hearing aids. The brand has built a reputation for high-quality service and humorous advertising. In its campaigns it strives to remove the stigma...
by Eimear Kelly | Oct 18, 2024 | Business cases
Search for: Log In In September 2024, ITV launched an innovative solution aimed at making TV advertising more accessible to small and medium-sized enterprises (SMEs). By leveraging the power of Generative AI (GenAI), ITV is expanding its commercial creative production...