by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces
egta spoke to Josh Loebner, Global Head of Inclusive Design at VML on industry progress and how WPP’s efforts to unlock new opportunities linked to accessibility through technical and business innovation. egta: How has the industry’s approach to accessible...
by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces
egta spoke to Taide Guajardo, Chief Brand Officer Europe at P&G on the evolution of the conversation around accessible advertising, recent progress and the critical next steps needed to remove barriers to advertising to ensure that ads truly reach and can be...
by Aurelija | Oct 1, 2024 | Opinion Pieces
About the Survey In celebration of our 50th anniversary, we conducted the CEOs & Top Executives Survey in May 2024, ahead of our CEO & Top Executives Summit in London. The survey addresses questions, offering valuable insights into the emerging trends,...
by Aurelija | Oct 1, 2024 | Opinion Pieces
Laurent Bliaut, Deputy General Director at TF1 Publicité, recently began his tenure as the President of egta, succeeding Walter Zinggl, CEO of IP Austria, to whom we extend our gratitude for his dedicated service. In an interview with our TV Research Manager, Halli...
