by Paulina Kott | Jun 21, 2023 | Publications
About the report 2023 edition This extensive report provides an overview of best practices and key developments in TV measurement around the world, serving as an update to our previously published Advances in Hybrid Television Audience Measurement from June 2021. This...
by Katka Borovska | Jun 16, 2023 | Business cases
In this week’s egtabite, we take a closer look at an innovative in-car solution that unifies the radio experience in the car and future-proofs radio’s position on the dashboard. The car industry is rolling out bigger and better-connected digital dash displays. The...
by Warren O'Donnell | Jun 12, 2023 | Accessibility - cases
Background Unilever is committed to increasing diversity and promoting more inclusive representation of people through its advertising. Dove’s Advanced Care Hand Wash campaign does just that & is an important step in its #unstereotype commitment. To launch Dove’s...
by Warren O'Donnell | Jun 12, 2023 | Accessibility - cases
Background Unilever’s Unstereotype commitment aims to eradicate stereotypes by embedding inclusion and stories of diverse, underrepresented audiences in all marketing communications. To champion this commitment, the world’s largest laundry brand, Dirt Is Good...
by admin | Jun 9, 2023 | Business cases
Bacground video In this week’s egtabite we put the spotlight on an intriguing and successful ad campaign carried out for brand Homefire, a smokeless coal, fire log and firewood manufacturer and supplier that has been around for 30 years in the U.K. but had never...
