by admin | Oct 12, 2026 | Publications
Small and medium-sized enterprises (SMEs) represent an important growth opportunity for TV advertising, but reaching them requires new approaches to access, pricing and campaign management. The new egta Snapshot sets out what defines an SME, which part of the segment...
by admin | Oct 6, 2026 | Publications
This paper explores how sales houses and broadcasters can respond to a decreased reliance on advertising revenues by developing more diversified and resilient revenue models. Revenue diversification can take different forms. Some opportunities extend an existing...
