A new way for FranceTV Publicité to sell contextual video advertising

by Clément MAERTENS | Mar 27, 2026 | Business cases

FranceTV Publicité (FTP), the advertising sales house for French public television, has introduced Context.IA into its digital video offer. The solution uses programme context to decide when an ad should appear, instead of relying only on fixed scheduling. That makes...

Building a shoppable, attention-ready CTV offer: The Big Brother contextual case

by Clément MAERTENS | Mar 26, 2026 | Business cases

In 2025, Paramount Australia, in partnership with FreeWheel and egta, hosted a webinar outlining a forward-looking view of the evolving advertising market. One key topic explored the industry’s shift to pull-based discovery, experience-driven engagement, and...

Globo creates home screen prominence for free-to-air TV on Smart TVs

by Clément MAERTENS | Feb 26, 2026 | Business cases

Globo, Brazil’s largest commercial TV group, is rolling out DTV+, a next-generation free-to-air TV standard designed for connected TVs. It brings broadcast channels into the TV operating system, with app-like navigation, login and interactive layers placed directly on...

RMB turns QR code voting into a shared viewing moment that strengths brand image for Sprite and Deli Choc

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: Belgium Sales house: RMB Clients: Deli Choc, Sprite Sector: Food and Beverage Media: Linear, Digital, Social Time frame: October 2025 – January 2026 Campaign objectives The chocolate snack Deli Choc and...

Canadian superstar Andrew Phung helps VIA Rail challenge car convenience assumptions with long-form storytelling across CBC’s TV ecosystem

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: VIA Rail (Canada) Sector: Travel & tourism Time period: 8 weeks Budget (approx.): $140,000 (production) Format: Long-form branded content series Media and platforms: Video and display on CBC.ca...