Using election night viewing habits to make a retail message feel like entertainment

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: Bauhaus Sector: Retail Sales house: Sanoma Market: Finland Time period: April 2025 Format: Branded entertainment programme Distribution: TV, Online streaming, News outlets Context This campaign connected...

Your city, your ad: how Ad Alliance made TV personal

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: The Netherlands Company: Ad Alliance Client: Polestar Sector: Automotive Media: Addressable TV Time period: 2025 Background Polestar, the Swedish electric vehicle manufacturer, was rapidly expanding its...

Turning trusted TV moments into book sales by linking attention to clear places to buy

by Clément MAERTENS | Feb 23, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: Standaard Boekhandel Sector: Publishing Sales house: Ads & Data Market: Belgium Programme environment: De Tafel van Gert on Play/Play4 Media / platforms: Video (TV + online video ads) / In-store...

Don’t skip the break: Turning France 2’s ad bump into a life-saving reminder

by Clément MAERTENS | Feb 23, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: France Company: FTP Client: French National Cancer Institute (INCa) Sector: Public health Media: France 2 (broadcast TV) Time period: March 2025 Budget (approx.): €300,000+ Campaign objective FranceTV...

When Brands Become Characters: Transforming Product Placement into Entertainment

by Clément MAERTENS | Jan 30, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: Germany Company: Seven.One Media Client: Playmobil Sector:  Toys & Children’s Playsets Budget: EUR 500.000 Media: Linear TV, VOD, digital video, social media Time period: Winter 2024 (2 months)...