M6 Unlimited tests AI spot creation for smaller TV and streaming advertisers

by Clément MAERTENS | May 22, 2026 | Business cases

M6 Unlimited is building a simpler route into TV and streaming advertising for smaller and newer advertisers. Its offer combines a dedicated SME buying path through its future ad manager, lower entry budgets, support across strategy, creative production and...

A big-screen study finds stronger attention on TV4 Play than on YouTube

by Clément MAERTENS | Apr 24, 2026 | Business cases

TV4 just launched its third attention study, comparing the viewing experience on its streaming service (TV4 Play) with YouTube’s big screen experience at home. It confirms once again the assumption that the streaming environment provided by a qualitative TV network...

The TV advertising paradox, a ThinkTV New Zealand case study (1/2)

by Clément MAERTENS | Apr 24, 2026 | Business cases

Context and objective In late 2024, ThinkTV New Zealand, under the leadership of Jacqueline Freeman, GM Communications, undertook a full market review to understand how television was being perceived, valued, and used across the New Zealand marketing ecosystem. This...

A new way for FranceTV Publicité to sell contextual video advertising

by Clément MAERTENS | Mar 27, 2026 | Business cases

FranceTV Publicité (FTP), the advertising sales house for French public television, has introduced Context.IA into its digital video offer. The solution uses programme context to decide when an ad should appear, instead of relying only on fixed scheduling. That makes...

Building a shoppable, attention-ready CTV offer: The Big Brother contextual case

by Clément MAERTENS | Mar 26, 2026 | Business cases

In 2025, Paramount Australia, in partnership with FreeWheel and egta, hosted a webinar outlining a forward-looking view of the evolving advertising market. One key topic explored the industry’s shift to pull-based discovery, experience-driven engagement, and...