RNIB’s review of Christmas ads: making mainstream TV ads work for blind and partially sighted viewers

by admin | Oct 29, 2024 | Accessibility - cases, Accessibility - resources, Business cases

Introduction In recent years, numerous articles and guidelines have been published on making audio-visual ads accessible across various platforms, including linear TV and online. One of the core principles of inclusive design is to consider accessibility from the...

Channel4’s committment to enhancing ad accessibility

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

 Channel 4 was created to represent unheard voices within the UK, so it’s only natural that we want to ensure our content is as accessible and inclusive as possible. As of 2024, 100% of our programming content is enabled for closed caption subtitles. For our...

FranceTV Publicité’s strategy to make ads more accessible

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

In this interview, Marianne Siproudhis, Chief Executive Office at FranceTV Publicité discusses the company’s committment to greater accessibility in advertising in the context of the Paralympic Games. egta: Why has FranceTV Publicité decided to embrace...

bTV’s committment to ad accessibility

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

egta spoke to Velimira Petrova, Sales Director, bTV Media Group to discuss bTV’s strategy to advance accessibility in advertisisng across their portfolio. egta: Why has bTV decided to embrace accessibility? Are you seeing changes in your local market? Velimira...

Diageo’s approach to ad accessibility

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

egta spoke to Sarah Sorrenson, Global Head of Media, Diageo to explore how Diageo embraces ad accessibility in their campaigns and across their assets.  At Diageo, we are committed to nurturing the most inclusive and diverse culture, as well as shaping market-leading...

WPP: embracing accessibility through innovation

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

egta spoke to Josh Loebner, Global Head of Inclusive Design at VML on industry progress and how WPP’s efforts to unlock new opportunities linked to accessibility through technical and business innovation. egta: How has the industry’s approach to accessible...